“A considerable need has emerged for a uniform calculation method for the sector that is reliable, verifiable and comparable,” said Albert Haasnoot, program manager for Sustainable Development & Quality at Royal FloraHolland. Albert is the point of contact for the European FloriPEFCR project on behalf of a consortium of international floriculture sector organizations.

A single standard

“Ten years ago, the European Commission launched the Product Environmental Footprint Category Rules. It aims to clarify the environmental impact of products in a broad sense – not only of flowers and plants

A memorial tribute honoring Sue Ann Conyers has been established through the American Floral Endowment by Red and Katie Kennicott of Kennicott Brothers in Chicago, IL. Sue A. Conyers, 80, passed away July 14, 2023 after a battle with brain cancer. Sue was a pioneer in the flower industry.

Born in Detroit, Michigan December 4, 1942, Sue graduated from Michigan State University in 1964 with a degree in Social Work before moving her family to Miami in 1970.

In 1971 a new flower importing company was opening an office in Miami, they were looking for an office manager, and Sue got the job working

Syngenta Flowers Senior Breeder Todd Perkins received the 2023 Medal of Excellence Industry Achievement Award. The Industry Achievement Award recognizes the lifetime accomplishments of individuals and organizations that have devoted their life’s work to the mission of advancing plant varieties and the floriculture industry.

Perkins has been with Syngenta Flowers for over 35 years, but gardening has been a part of his life for as long as he can remember. His love for plant breeding developed at university, and one of his first breeding breakthroughs was with Violas. 

When Perkins started at

Over 100 participants from 11 different countries traveled to Stoke by Nyland near Colchester, United Kingdom, to attend the 52nd Fleuroselect Convention from July 3 - 6. The convention is the key annual event for members to spend time networking with industry friends and colleagues as well as visiting member facilities, plant trials and local horticultural highlights. This year's event was organised together with the Fleuroselect office by Fleuroselect Board member Simon Crawford from Burpee U.K.

Trial Fields at Mr. Fothergill's Seeds and Floranova

Fleuroselect members Mr. Fothergill’s

 The Perennial Plant Association has announce the 2024 Perennial Plant of the Year, Jeana (Phlox paniculata). Perennials chosen for the Plant of the Year are suitable for a wide range of growing climates, require low maintenance, have multiple-season interest and are relatively pest/disease-free. Jeana is tall, dense, domed trusses crown stiff stems from midsummer to early fall. Individually, the fragrant lavender-pink flowers are significantly smaller than typical garden phlox, about half an inch wide,
 

Jeana is an exceptional garden phlox renowned for its impressive flower show, tall

PanAmerican Seed is proud to accept the 2023 Greenhouse Grower Medal of Excellence Industry’s Choice Award for its new Caliburst Yellow Petchoa – the first petchoa from seed! Industry’s Choice is determined by a panel of experts from across the horticulture industry, who reviewed hundreds of new varieties while traveling to California Spring Trials. They collectively selected six finalists for the award, and ultimately awarded Caliburst the win.

“The Industry’s Choice Award is the honor we always strive to achieve, as it reflects the impact our new plants have on greenhouse growers and other