Bloomin’ Easy’s new true-red rebloomer, Cherry-Go-Round Reblooming Hydrangea won a coveted Retailer’s Choice Award at the Cultivate’23 trade show hosted July 16-18 in Columbus, Ohio by AmericanHort.

“We’re honored to have Cherry-Go-Round capture the attention of high-profile judges at Cultivate this year,” says brand founder, DeVonne Friesen. “Almost everyone who visited the Bloomin’ Easy booth at the show walked right up to Cherry-Go-Round and asked, ‘What’s that?’ Growers are excited about getting this amazing and unique plant into the hands of their customers because they know homeowners

 Last year's proud winner of the Greenovation Award was Chiel Hazeu, co-owner of the family business based in Pijnacker. Hazeu answers how winning the award was accomplished, and why participants should be sure to register this year.

The Greenovation Award is presented each year to the grower with the best sustainable innovation in the floriculture industry. For 2022 that was Hazeu Orchids with their hexagonal pot. This hexagonal pot allows 20 percent more orchids on the same surface area. This better utilization of space also means 20 percent more plants on transport and therefore a 20

FloraCraft, the world’s leading manufacturer and marketer of floral and craft foam, announced Steve Carlson will be its new president and CEO. In Carlson’s new role, he will be responsible for strategic direction as well as leading all manufacturing, fabrication, global supply, marketing and account efforts. A 23-year veteran of the company, Carlson previously served as president and chief operating officer, as well as other senior roles during his tenure. 

The announcement comes as Eric Erwin retires from the role he’s held since 2017. Erwin’s leadership at FloraCraft was marked by

During the Perennial Plant Association’s 2023 National Symposium in Niagara Falls, eight extraordinary perennial professionals were honored for their exceptional contributions to the industry with Special Recognition Awards.

Initiated in 1985 by PPA, the Special Recognition Awards program honors individuals in eight, unique categories for their distinguished work. This year’s awards and recipients are:

The Award of Merit to Roy Diblik of Northwind Perennial Farm, Burlington, WI. This award is given for significant contribution to the herbaceous perennial plant industry in growing, marketing

MINNEAPOLIS – Here’s a surprise one doesn’t expect to encounter when shopping for flowers and plants — a floral greenhouse hosting a Goat Yoga event. Minnesota-based Bachman’s Inc., in partnership with The Hayloft — a local ranch that provides goat, horse, and llama experiences — began offering greenhouse Goat Yoga to the public at its flagship store, here, in 2023.

“The first time it was scheduled in January, it was so popular that we sold out all three dates with two sessions per day,” said Karen Bachman Thull, Bachman’s director of marketing and corporate communications. “A total of 300

After a four-year break Proflora is making its comeback. From Oct. 4 to Oct. 6 at Corferias international business and exhibition center in Bogotá, this year's Proflora assures to be an unforgettable event that showcases the very best of the floriculture industry.

The excitement surrounding Proflora's return is palpable, with the exhibition hall completely sold out: 80 percent of the area is represented by flower growers and breeders, the remaining 20 percent is dedicated to suppliers and service providers. From more than 18 countries worldwide, these industry leaders will present their