Floral Express announced a strategic expansion of its wholesale operations through the acquisition of the assets of Florex Wholesale, effective June 1, 2026.

The acquisition represents a key milestone in the company’s mission to provide high-quality floral products and reliable logistics to its professional partners. By integrating these assets into its existing network, Floral Express is reinforcing its commitment to serving the southwestern Ontario region with increased efficiency and wider reach.

Welcoming new expertise

As part of the transition, Floral Express is welcoming Greg Buis, the

The California Association of Flower Growers & Shippers will host its highly anticipated Fun ’N Sun Floral Convention Aug. 5–8, at The Langham Huntington in Pasadena, CA. This milestone year marks the association’s 85th anniversary, celebrated under the theme “A Legacy in Bloom: 85 Years of Floral Excellence.” 

Bringing together floral professionals from across the country, Fun ’N Sun 2026 will deliver a dynamic and immersive experience designed to inspire innovation, strengthen business connections, and celebrate the artistry and impact of the floral industry.

“Fun ’N Sun 2026 is more than an

Alexandra Farms introduced eight garden roses and dahlias to its fresh-cut flower collections. "We have so many innovations coming out for 2026," said Jose R. Azout, president of Alexandra Farms. "Garden roses that expand the category and bring more color palettes and textures to designers and florists for their arrangements."

This year's introductions are Antonia Gardens, Fatima Gardens, Pimpinela, Pink X-pression, Rosa's Amazing Tea Rose, Princess Alina, Princess Shiro (White) Spr and Cryfield Harmony.

From soft, luminous tones to sculptural, expressive blooms, each variety has its own

Flowers connect people to the natural world. And across the floral industry, businesses explored how to reduce environmental impacts while continuing to grow and deliver flowers for celebrations, special moments and everyday life.

The American Floral Endowment’s Sustainabloom program was created to support that work. Through practical tools, research-based resources and industry collaboration, Sustainabloom helped growers, wholesalers, suppliers and florists navigate sustainability in their day-to-day operations.

As the industry led up to Earth Day, it launched Every Bloom Counts, an Earth Week

Dümmen Orange brought the art of science and the science of art to life at the California Spring Trials (CAST) 2026 as advanced breeding met inspired design to create its next generation of beautiful, high-performing plants. Across annuals, perennials and combination programs, the 2027 lineup delivers innovation, flexibility and reliable performance for growers and retailers alike.

For annuals, I’Conia begonias continue to set the standard. For more than a decade, their distinct subseries has simplified program building while delivering consistent performance. New for 2027, I’Conia Valencia

In April, Evanthia will celebrate 12.5 years. What started as an ambitious floriculture breeding company has grown into an international player in seeds and young plants for professional horticulture in just over a decade. With a growing product range, an international customer base and a strong focus on innovation, quality and customer focus, the company continues to develop.

Since its inception, Evanthia has focused on developing distinctive varieties, sourcing tropical seeds and supporting growers worldwide with high-quality cultivation and market knowledge. Through a combination of breeding