The Outstanding Varieties Competition offers growers and breeders from around the world the opportunity to showcase their most outstanding varieties. Danziger is honored to receive the RED and BLUE RIBBON AWARDS for five different varieties that were nominated at the SAF’s Outstanding Varieties Competition for 2023.

The MILLION DAISY Gypsophila won the Red Ribbon Award.

Million Daisy stands out among other Gypsophilas because of its distinctive cluster structure. This innovative Gypsophila variety has small flowers bunched in dense and rounded clusters. Its uniform flower opening creates a

Through early client involvement policy, the United Selections intentionally collaborate with different rose growers in the early stages of the company’s breeding processes. Through these partnerships the United Selections are able to start initial testing of its new rose selections in different altitudes and markets, giving these new colors a head start.

This is a great approach due to its significance in clients’ relationships and the sustainable breeding of a colorful future. Thursd filming crew captured the collaboration story, which extends to strategic partnerships with other breeders.

According to Rio Roses, Gen Z is the first generation who grew up with digital technology, so they’re highly connected and socially conscious. Here are eight ways to help florists with just that.

1. Stop Selling and Start Engaging

Instead of trying to sell a product, focus on educating and engaging with content. When companies do this, trust is gained and sales will follow. Craft compelling stories around company specific floral creations. For example, highlight the journey from cut flower to arrangement and emphasize the care, passion, and expertise that goes into it. The key is to create

At the recent CalFlowers meeting, members learned that J Schwanke’s Life in Bloom viewers continue to respond to the show by arranging flowers for themselves. In fact, the constant stream of flower pictures from viewers inspired a new feature for season five of the show – titled “Flowers from YOU!.”

“After my presentation to the CalFlowers board and membership, Mike Furlong and Ivor Van Wingerden, from Ocean Breeze Farms, told me they noticed the pictures shared by viewers,” said J Schwanke, host and creator of J Schwanke’s Life in Bloom, seen on public television (PBS) stations nationwide.

Gina Thresher, AIFD, EMC, has been running a floral event business in Kent, Washington since 2008, and it’s always been her goal to open a retail flower shop. As she prepares to take that step, she’s found herself needing more business advice.

So she registered — for the first time — for SAF Phoenix 2023, the Society of American Florists’ 138th annual convention Sept. 6-9.

“It’s just a different style of convention,” says Thresher, owner of From the Ground Up Floral. “I appreciate that SAF is more business focused. That’s where my mind has been the past few months, thinking about opening a

The LSU AgCenter announced its 2023 fall Louisiana Super Plant selection: Cinnamon Girl distylium. Distylium hybrids are relatively new to the plant nursery trade, making their debut in the late 1990s and early 2000s.

Most available hybrids are a cross between two species: Distylium racemosum, which has dark green foliage and Distylium myricoides, which adds the interesting growth architecture and leaf features. Distylium shrubs have gorgeous, blue-green foliage on wide-spreading, horizontally arching branches that grow in layers, giving it a swirling appearance. It’s unlike any growth I’ve