The Alexandra Farms has been awarded several ribbons in the 2023 Outstanding Varieties Competition. The contest was part of the 138th annual Society of American Florists' Convention in Phoenix, held earlier in September.

Princess Fairy Kiss Pink Spr was awarded a Blue Ribbon. Princess Fairy Kiss Pink Spr‘s many wavy petals unfurl slowly to form large, long-lasting, rounded blooms. She has a delicate yet luminous shade of blush pink. Princess Fairy Kiss Pink Spr is a Japanese spray garden rose that was launched in 2022.

Hettie (AUSCP17117), a brand-new variety to the market, was awarded a Red

New York City is enticing, captivating, and oh so alive with art, entertainment, culture and commerce. It is the center of the world for business, and floral industry companies again have an opportunity to show what’s blooming at the New York Produce Show and Conference, Dec. 6, at the Jacob Javits Convention Center.

Hosted by the Eastern Produce Council and Produce Businesses magazine, the three-day event (with conferences taking place on the day before and after the one-day trade show), brings in buyers for supermarkets, mass markets, club stores and foodservice. Heavy on produce, floral

Each year the Society of American Florists honors the best in floral marketing with the coveted Marketer of the Year award. The award was revealed this morning at SAF's 29th Annual Innovation Breakfast at SAF Phoenix 2023. CalFlowers took home the prestigious honor for the That Flower Feeling initiative. The MOTY Award focuses on the most unique, innovative and successful marketing efforts that have shaped the floral industry year to year.   

That Flower Feeling is a successful collaborative marketing campaign that was launched in 2022 by CalFlowers. The nationally scaled, consumer direct

Every year, All-America Selections hosts an awards ceremony to honor two individuals who have given significantly to AAS. One award is the prestigious AAS Medallion of Honor, an award designed to recognize someone with a lifelong dedication to advancement in the field of horticulture. Another equally prestigious award is the Breeder’s Cup which was established in 2004 to recognize a breeder who has dramatically influenced horticulture by his or her work in bringing significant improvements to specific flower or vegetable classes.

AAS Medallion of Honor

The prestigious AAS Medallion of Honor

HilverdaFlorist is proud to share two exciting new catalogues for the year 2024. These editions present the commercial Gerbera assortment as well as a wide range of other Cut Flowers (Limonium, Alstroemeria, Dianthus, Scabiosa, Gypsophila and Helleborus). 

The catalogues collectively introduce over 40 new varieties, representing the forefront of product development and innovation. Both catalogues feature a vibrant spectrum of new colours, enhanced key attributes, unexpected versatility and in-depth insights provided by HilverdaFlorist’s assortment managers, marketing and R&D experts, breeders

Kylie Mount, manager of sales and business development at FloraCraft, was named to the 2023 Future Five class by the Chamber Alliance of Mason County.

The accolade recognizes five professionals, ages 21 - 40, who are currently influencing the growth, prosperity and quality of life in Mason County and demonstrate the ability to positively impact the area in the future through professional accomplishments and community involvement.

“It is incredibly moving to be recognized as a positive changemaker in my community,” said Mount. “I appreciate my team’s support in allowing me to grow within the