Dümmen Orange North America recently welcomed Chris Freeman to its team as western region sales manager. 

He is well-known in the flower business through his director and managerial positions with major breeding companies including Ball FloraPlant, Fischer and Syngenta. 

Freeman’s expertise in global supply chains earned him a reputation for consistency, reliability and providing quality to live goods operations. 

“We are thrilled about Chris joining our team as he has valuable experience to share,” said Nathan Sell, managing director of annuals, perennials and pot plants. “His passion for

Profile Products has been awarded national distribution rights for Nutricote controlled release fertilizer in all 50 states. Nutricote is Profile’s flagship nutritional product lineand is widely considered the gold-standard of NPK homogeneous coated fertilizers in the world.

Before this territory expansion, Nutricote was available through Profile in 10 southern states and select eastern markets. Profile recently reached an agreement with product manufacturer JCAM AGRI. CO., Ltd. to market and sell the full line of Nutricote CRFs across the entire United States.

“This national distribution

According to Rio Roses, marketing flowers to millennials can be challenging, particularly since they perceive flowers as traditional and more of a luxury purchase. So, how can floral businesses increase millennial interest in buying flowers? Here are eight ways to appeal to their values and lifestyle with floral marketing.

1. Share Knowledge with Online Content

Because flowers are perceived to be expensive to this group, it’s vital to show the added value of flowers. Create a blog where businesses provide information about how to care for flowers, tips to make floral arrangements last longer

Anemones belong to one of the most horticulturally popular plant families, Ranunculaceae, and are cousins to other cut-flower beauties such as Delphinium, Clematis and Ranunculus. Species of Anemones can be found growing wild globally except for in Australia, New Zealand and Antarctica.

The Anemone variety that is used in cut-flower productions is Anemone Coronaria, which is so named due to its striking ring of black anthers in the center of each flower which resemble a crown.

Native to the Mediterranean regions, Anemone Coronaria was first introduced to Great Britain sometime before 1596

Alexandra Farms, the world’s largest grower of fresh-cut garden roses, proudly announces the latest addition to our collections: Hettie (AUSCP17117), a vibrantly colored variety bred by the renowned David Austin Roses in England.

Hettie is a sassy, striking pink rose with layers of wavy petals that open into a wide, shallow, rosette-shaped cup. The 17th variety in our David Austin Wedding Roses Collection, she is a super strong character that opens quickly over just two days and has a long vase life. While her scent is elusive, her charm and beauty are confident and captivating.

Hettie is a

Aug. 18 marked a milestone as the inaugural Fresh Fest unfolded at the renowned Rubell Museum, brought to life through an exciting collaboration with Petal Productions. This event was a captivating tribute to the artistry of flowers, shining a spotlight on the diverse floral offerings from Jet Fresh Flowers. The festival showcased stunning floral installations curated by a distinguished group of floral designers, including Carlos Muina, the Petal Productions Design team, Olga Ramirez, Jimi the Tulip, Bill Schaffer, Kristen Aplaugh, Elizabeth Jaime, Marcela Bazana, Talia Craig and Liz Marie