As the calendar flips to March, St. Patrick’s Day brings a lot of green, and not just in decorations and parades! Rio Roses provided some tips to prepare for that pot of gold at the end of your St. Patrick’s Day rainbow.

While it started as a day to honor the patron saint of Ireland, St. Patrick’s Day has become a global party. People wear green, enjoy parades and, of course, flowers play a big part. In the United States, people spent more than $5.8 billion on this day, showing how important it is for florists to get involved.

St. Patrick’s Day Marketing Tips:

1. Strike Gold with Your Email

International Women’s Day is a fantastic opportunity to share the power of flowers to celebrate and honor women. The 2024 International Women’s Day theme is “Inspire Inclusion.” Rio Roses shared 10 ideas to make International Women’s Day as profitable as possible for florists.

1. Understand the Theme
This year’s theme focuses on empowerment, equality and breaking barriers. Using these ideas in your marketing campaigns isn’t just about promotion; it’s about resonating with your audience and showcasing your commitment to positive change.

2. Optimize Your Website
Create a banner on your

At this year's International Plant Fair in Essen, Schreurs presented its newest innovation, the Sunshapers outdoor gerbera. This groundbreaking product promises to revolutionize the world of garden plants, especially for gerbera lovers.

In a totally new, fresh and colorful booth, Schreurs managed to capture the attention of the many visitors at IPM Essen. Here, they proudly showcased their newest creation: the Sunshapers outdoor gerbera. This innovation is the result of eight years of intensive breeding and development by Schreurs’ experienced breeding team. The company, which has been active

The 2024 Tropical Plant International Expo brought nearly 8,000 growers, landscapers, retailers and other stakeholders from all around the world to the Broward County Convention Center, Fort Lauderdale, FL, to showcase the latest innovations and products in foliage, floral and tropicals.

“As the No. 1 producer of indoor houseplants and tropical foliage in the country, Florida is the epicenter of the tropical plant industry and the perfect place to host TPIE,” said Tal Coley, chief executive officer of the Florida Nursery, Growers and Landscape Association. “TPIE plays a crucial role in

After years of loyal service, the chrysanthemum and lily box at Royal FloraHolland is ready for a new design. After an intensive process with various parties in the chain, the first new reusable flower boxes Fc520 arrived at the beginning of February. The printing has been completely renewed and of course the new packaging code Fc520 is immediately visible.

Martien Borst, chairman FPC Chrysanthemum, is happy with the end result, because with this box, the products chrysanthemum and lily are even easier to recognize in the floriculture chain. The appearance of the new box is in line with the

Dümmen Orange recently promoted Frank Magnusson to become its new regional head in North America. 

Magnusson has been with Dümmen Orange as a senior member of the North American region for the past 12 years. He replaces Nathan Lamkey who left the industry for a position with a global fruit breeding company. With two decades of industry experience, Magnusson has demonstrated expertise across sales, operations and finance functions.

“We are very excited to have Frank move into his new role for Dümmen Orange North America,” said Perry Wismans, Dümmen Orange COO. “His track record speaks for