HilverdaFlorist, breeder of the one and only garden gerbera series “Garvinea”, has given its product range a refreshing new look and presents it on a newly launched website. The online experience is here to teach consumers all about these unique garden plants and inspires gardeners to get creative with the colorful daisy flowers.

New Garvinea branding

After a long history, which includes the discovery of the Gerbera in South Africa in 1737, Florist Holland started a breeding program for Garvinea exactly 25 years ago. This program involved extensive selection criteria aimed at marketing a

 Longtime FloraCraft team member Dondi Richardson has become a certified florist through the Great Lakes Floral Association. 
 
Endorsed by the National Alliance of Floral Associations and recognized nationally, GLFA’s certification program covers all aspects of professional floristry, and those who complete it are recognized as the “best of the best” in floral design. 
 
“We are so proud of Dondi for taking the initiative to complete this program, which is no easy feat,” FloraCraft CEO Steve Carlson said. “The knowledge Dondi now possesses through this certification is another way we can meet

On March 17, St. Patrick’s Day, many celebrate all things Irish, which is natural as St. Partick is the patron saint of Ireland. The holiday has evolved to a celebration of Irish culture with parades, special foods, music, dancing, drinking and a whole lot of green. When it comes to celebrating St. Patrick’s Day, the dress code is always green, and although there aren’t many green flowers that fit the bill, Carnations are perfect in every way. Not only are naturally green varieties available, like Voragine, white carnations are the perfect base for green tint or spray color. Pair them up with

The USA Bouquet Co., an industry-leading manufacturer and distributor of U.S.-made fresh cut floral bouquets and arrangements, announces the hiring of Shaunn Alderman as an account executive.

“Shaunn brings a valuable perspective to the sales position because of her years of writing about marketing and merchandising in supermarket floral and produce departments,” said Scott Hill, USA Bouquet vice president sales and marketing. “She’s a solution-minded person with sales and marketing experience, and she brings an inspiring level of enthusiasm to her position here at USA Bouquet.”

Alderman’s

WF&FSA was back in Miami, FL for the 2024 Floral Distribution Conference. This year's conference was filled with new networking opportunities and plenty of time to connect and discuss business with floral industry colleagues. The Floral Distribution Conference Exhibit Hall also featured stunning and creative floral products and supplies from WF&FSA members. 

The Santa Barbara community gave the Santa Barbara Orchid Show a triumphant post-Covid return in 2023, cementing this beloved event as a community gem. It's fitting that the 2024 show theme is “Orchids: Gems of Nature.” 

The 76th Annual International Orchid Show will return from March 8 - 10, at 9 a.m. - 5 p.m., at the Earl Warren Showgrounds in Santa Barbara, CA. Organizers invite nature lovers to enjoy a day surrounded by the magic of orchids and consider a tax-deductible donation to support the show and solidify its future. 

“The community truly enveloped this event, and the support for