Next month, The International Fresh Produce Association’s The Floral Conference – Miami will take place June 18. The conference will provide a fully immersive experience for the floral supply chain to explore six critical industry shifts.  Through an interactive schedule of events, attendees will connect with each other and with pivotal research on the shifts in consumer behavior and floral sales.
 
IFPA partnered with Kantar to develop the conference program, including a hands-on, two-part workshop where participants will learn to leverage research to drive change and prosperity.  

“From

 Six individuals dedicated to the horticulture industry have excelled in their fields, which earned them scholar status in two prestigious educational funding programs through the American Floral Endowment. 

The Paul Ecke Jr. and Altman Family scholarships help fund the education of full-time graduate students pursuing a career in horticulture or floriculture. Those who receive the scholarships are rewarded for their accomplishments as they continue working toward growth in the industry.

The 2024 recipients are Savannah Mead, West Virginia University, Paul Ecke Jr. Scholarship, first year

Continental Floral Greens meticulously nurtures and harvests over 75 varieties of floral greens across its farms located in Washington, Oregon, California and Florida. Focused on specialty farm to market, CFG is committed to delivering superior quality floral products directly from farms to wholesalers and mass market retailers.

Innovation is at the heart of CFG, innovating from the soil up to transform floral greens into products that spark joy. Its current focus is on wedding collections, which are harvested and handmade with care on farms in the Pacific Northwest and California.

“Garlands

The upcoming International Floriculture Trade Exhibition is scheduled to take place in Nairobi between June 4 - 6 at the Visha Oshwal Center. The IFTEX promises to be a remarkable event showcasing the vibrant floral industry.

Leading the briefing is Dick van Raamsdonk, CEO of HPP Exhibitions, the organizing company behind IFTEX. With a portfolio spanning major floral trade exhibitions worldwide, Raamsdonk expresses his delight at IFTEX’s continued success despite the challenges posed after the Covid-19 pandemic. He highlights the event’s significance as a platform for connecting flower

A core value of the American Floral Endowment's mission is to help address industry challenges and struggles through the funding of cutting-edge research. AFE understands the important role research plays in sustaining the industry, and as a result, much of the research that has transformed industry practices in the past 60-plus years has been sponsored by AFE, helping to provide longer-lasting, better-quality flowers and plants. The Endowment is committed to continuing to support advancements like this, and accept new proposals from researchers each year. 

AFE’s Research Committee and the

Ockert Greyvenstein of Ball Horticultural Co. is joining the American Floral Endowment board of trustees. The board comprises industry experts from all segments, bringing diverse perspectives and enhancing the impact of AFE’s programs.

Greyvenstein will join the group, bringing his voice as an expert plant breeder and serve a three-year term with the option for a second term. Through Aug. 31, he will be filling a vacancy on the board, and then will officially begin his three-year term on Sept. 1. 

Greyvenstein joined Ball Horticultural Co. in 2014 as a plant breeder with PanAmerican Seed. A