International Fresh Produce Association announced the 12 new companies that will join the Fresh Field Catalyst Accelerator for the 2024 cohort. The Accelerator program is designed to bring technology companies with ready to market solutions to the produce and floral industry to help make the supply chain more resilient and climate smart. 

As the IFPA embark on the third year of its program, its first goal is to bring new, innovative solutions into the industry. The IFPA are advancing the trial, adoption and utilization of climate-smart technologies to tackle its most pressing challenges head

On April 11, amidst the vibrant sea of ranunculus blooms at The Flower Fields in Carlsbad, CA, guests were treated to an unforgettable experience at the American Grown Field to Vase Dinner hosted by Mellano and Co.. Set against the picturesque backdrop of the Pacific Ocean, this unique gathering, showcasing stunning floral arrangements by Kelly Shore of Petals by the Shore, combined nature’s beauty with culinary delights, live music and the warmth of community.

The setting for the Field to Vase Dinner was none other than The Flower Fields themselves—a breathtaking canvas of vibrant colors and

Guests of The Fresh Market are in for a beautiful surprise that’s sure to delight the senses when they visit the specialty retailer’s floral department. The company has announced the return of Command Performance Peonies, available beginning May 15 in all of its 162 stores.

These premium blooms are known for their large size, vibrant colors and mesmerizing fragrance. The Fresh Market is proud to be one of the only retailers on the East Coast to offer this unique type of peony to its guests.

The Command Performance Peonies are grown in France and are carefully selected for their size and

FloraLife, a division of Smithers-Oasis Co., and worldwide leader in providing solutions throughout the flower journey from farm to vase, introduced its new FloraLife QuickMix handheld dosing system. Benefiting from Swiss-made ingenuity, this smaller system allows FloraLife products to be dispensed directly from your hand.

With its compact and easy-to-use design, FloraLife QuickMix handheld dosing system connects to any water source. Its refillable canister allows for clear monitoring of solution level and can be easily adjusted between dosing settings.
 
“There has never been anything like

Mother’s Day is always a massive floral holiday, and with consumer spending trends continuing to reach new heights, it’s also a massive opportunity to maximize sales and profits. Rio Roses provided the key Mother’s Day spending trends and tips to take full advantage of them.

Total Mother’s Day Spending Continued to Grow
Per the National Retail Federation, in 2023, Mother’s Day spending soared to $35.7 billion. That’s a 12.6 percent increase over 2022 and the fifth consecutive year of growth. It was also the second-largest annual increase in over a decade.

Individual Spending Reached Highest

Hailing from Tabacundo, Ecuador, the renowned rose capital of the world, preserved roses are now available at Solé Farms. Behind these captivating creations are devoted individuals whose skilled hands breathe life into an exquisite variety of roses, destined to become cherished treasures that endure for years.

At Solé Farms, the process of preserving roses is executed with unparalleled dedication and expertise. Each carefully selected rose undergoes a painstaking preservation process, ensuring that its appearance, quality, tone, color, shine and texture remain intact over the years. The