The Society of American Florists' 139th Annual Convention, SAF Miami 2024, is Aug. 6 - 9 at the JW Marriott Turnberry Resort and Spa in Miami. The event promises a comprehensive program of education, insights, inspiration and connections to help attendees take their businesses to the next level.

“Attending an SAF event sets your soul on fire,” said Christine Guenther of Wildflower who attended SAF’s 2023 convention. “I have so many ideas and inspiration to update practices in my business, not only to promote our store, but the flower industry in general.”

The convention includes 20

Registration is now open for the highly anticipated Fun 'N Sun 2024 Floral Convention, set to take place Sept. 4 - 7 at the picturesque Omni La Costa Resort and Spa in Carlsbad, CA. Hosted against the stunning backdrop of Carlsbad's coastal charm, this year's convention promises to be an unforgettable experience for all attendees.

Themed "Blooming for Success," Fun 'N Sun 2024 will feature a dynamic lineup of events designed to inspire, educate and connect floral industry professionals from around the world.

From a first timers reception to hands-on classes, a farm tour and top-notch

Dümmen Orange announced the appointment of Anthony Christiaanse as its new CEO. Christiaanse succeeds Hugo Noordhoek Hegt, who has led Dümmen Orange since 2019. Noordhoek Hegt will remain closely involved with the company as a member of the Supervisory Board.

Additionally, Carola de Bie is promoted to the position of chief financial officer after serving as Dümmen Orange’s Head of Group Control. After five years as chief financial officer, Arjan Kaaks has decided to leave the company and pursue other opportunities. 

Christiaanse joined Dümmen Orange as a member of the Executive Committee in

As the wedding season approaches, it’s a crucial time for florists. The flowers you choose and arrange play a big part in making weddings beautiful and memorable. Rio Roses has some tips to help prepare floral businesses and make this season a blooming success!

1. Refresh Your Social Media Presence 
Social media is like an online flower shop window, so it’s important to make it look as attractive as possible. Take some time to update Instagram, Facebook, Pinterest and any other profiles with photos of beautiful wedding arrangements. Show off favorite projects and make sure to remove old

The International Fresh Produce Association announced its title sponsorship of The Flower Trends Forecast 2024. This strategic partnership underscores IFPA's unwavering commitment to the floral industry, strengthening its position as the leading global association serving the entire fresh produce and floral supply chain.

Since 2009, International Floral Distributors has managed and published The Flower Trends Forecast, providing floral retailers with invaluable insights into consumer trends affecting the consumption of flowers and plants. The 2024 report continues this tradition, now offering

In an effort to continue to increase support for important research, education and other floriculture programs to advance in the industry, the American Floral Endowment has launched its annual fundraising campaign running May 15 - June 28 with a goal of $100,000 in industry support. 

The Endowment's annual summer campaign theme touts the overall tagline of R.I.S.E., representing AFE’s core programs: Research, Internships, Scholarships and Education for the floral industry. These resources are vital to the ongoing growth of floral; the Endowment is welcoming the industry to R.I.S.E. up to help