Just as the Olympic Games in Paris are getting under way, this summer also marks the start of the 2025 season. Go for the Gold with Danziger’s new introductions, new catalog and plan a visit at Cultivate ‘24. Download Danziger’s 2025 catalog for a glimpse into the future of horticulture. In addition to all the gold medal new varieties for 2025, top performing bestsellers and a stunning selection of new DuraBella Combinations, the catalog also offers expanded technical product pages including links to all propagation and finishing information. There is also a Breeder’s Choice selection with

Sympathy flowers offer comfort to grieving families and bring a touch of beauty to sad times; however, marketing these flowers requires sensitivity and thoughtfulness. Rio Roses provided practical strategies for both floral retailers and wholesalers to promote sympathy flowers with empathy and respect.

Strategies for Floral Retailers

1. Create In-Store and Online Sympathy Sections
Creating dedicated sections for sympathy flowers in-store and online makes it easier for customers to find what they need. Highlight these sections with tasteful signage and website banners to guide customers to

Now in its ninth year of celebration, July marks the annual celebration of American Grown Flower and Foliage Month. This monthlong celebration of U.S. cut flower and foliage farms throughout the country marks the coming together to honor the beauty and significance of flower and foliage farmers. The celebration recognizes and elevates the contributions of farm families, the teams they work with, and the economic contributions made to domestic economies, all by providing high-quality, beautifully grown domestic products.

The annual celebration was created by Certified American Grown (CAG), the

IFPA’s The Floral Conference - Miami 2024 concluded on a high note last week, bringing together industry leaders, innovators and stakeholders from across the floral sector for a transformative event June 18 at the Hilton Miami Airport Blue Lagoon. The conference highlighted key trends, innovations and strategic insights crucial to shaping the future of the global floral market.

"We are thrilled by the resounding success of this year’s Conference,” said Deborah Zoellick, IFPA director, floral. “The event underscored our commitment to driving innovation and collaboration within the floral

As floral professionals, the Fourth of July is a great chance to boost sales and attract new customers. Rio Roses has some tips to help both flower shops and flower wholesalers make the most of this festive occasion.

Tips for Flower Shops

1. Create Patriotic In-Store Displays
Make your window displays stand out with red, white and blue flowers and props like American flags, stars and stripes. Also, set up a patriotic photo booth where customers can take pictures with their flowers and share them on social media.

2. Promote Unique Fourth of July Arrangements
Design themed flower arrangements

The Floral Conference - Miami hosted by the International Fresh Produce Association was held on June 18, 2024. This event provided an immersive exploration of the future of the floral industry, emphasizing how attendees could utilize research to foster innovation and growth. The conference served as a vital platform connecting all facets of the floral supply chain, facilitating the exchange of valuable insights aimed at enhancing company success and advancing the entire industry.