The 2024 American Institute of Floral Designers' National Symposium "Emerge" was held from July 2-6 in Orlando, FL. Beyond being a traditional flower show, the AIFD National Symposium stood out as the premier event for floral design education in the industry. Design talent was gathered from around the world, promising an exciting and engaging lineup of programs and presenters that showcased the most breathtaking display of outstanding world-class floral artists under one roof.

The Symposium featured 10 dynamic main stage educational programs, each uniquely presented by leading floral

The American Floral Endowment has a long history of honoring industry champions through memorial tributes. These tributes allow friends and family to contribute to AFE to forever honor and recognize, in a lasting way, the successes, achievements and legacy of fallen friends and family.

In October 2023, the Katie Kennicott Memorial Tribute was established, honoring Kennicott’s life. Through months of continued contributions and additional funds from Kennicott’s loving husband, Harrison Kennicott, the fund has grown from a tribute fund (under $25,000) to $50,000, which will establish a

One of the newest Plantec rose varieties is Absolut in Pink, a stunning rose variety that Plantec calls perfect elegance. This gorgeous rose has a pink elegant center and a whisper of mint. The bloom has a perfect shape and tends to grow significantly as it opens, creating movement and action in a floral design.

Absolut in Pink, along with Plantec varieties like Shocking Blue and Phoenix, offers designers and consumers the wow factor they’ve been seeking. Plus, the new garden-type group named the Exotix family, along with new scented roses with improved vase life, are the upcoming trends in

Visitors to Danziger’s 2024 CAST display in Gilroy, CA, chose their top picks for 2025, and those choices go beyond new colors, gravitating toward unique solutions for growers. At Danziger, years of research have led to new breeding work that is focused on the future. The company’s new genetics are providing more options for growers, driving success both now and in the years ahead.

As the demand for home gardening and floral arrangements continues to flourish, Syngenta Flowers unveiled its latest concept: Home Garden Bouquets. This pioneering retail concept offers a meticulously curated selection of plants tailored to enrich the home picking garden experience.

The Home Garden Bouquets assortment is thoughtfully designed to cater to flower enthusiasts, offering a diverse range of plants that are not only suitable for flower gardens, but also ideal for borders and larger pots. Each plant has been carefully chosen for its exceptional garden performance and good vase life

Be the first to discover the latest new products in the newly released 2025 Ball FloraPlant catalog. The 170-page resource presents an array of vegetative annuals, all available as high-quality unrooted cuttings or liners from top-rated North American suppliers. This year the catalog has an updated look, bringing in contemporary, new colors that keep up with our ever-evolving product selection. All products can be ordered exclusively through Ball Seed. Kick-off a new selling season with a jump-start on products that will be showcased this coming year at industry events and trials.

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