The next generation of the floral industry is getting ready to kick-start their hands-on internships at top production and retail operations around the country through AFE’s Vic & Margaret Ball Intern Scholarship Program and Mosmiller Intern Scholarship Program. This year, nine exceptional students passionate about floriculture have been awarded internships through the Endowment’s programs. 

These programs place students in paid internships and award scholarships upon completion. The scholarships help provide students with additional financial security as they finish their academic studies

When customers purchase a bouquet from Walmart, they are celebrating, sharing, and appreciating the dedication of thousands of individuals at Falcon Farms. Walmart and Falcon Farms have collaborated to deliver fresh bouquets to customers, and even after many years, this partnership continues to thrive.

Fleuroselect is proud to announce that the FleuroStar Award 2024-25 has been awarded to Dalina Maxi Starburst Pink from Florensis. Marjolein Kuyucu-Lodder, international trade marketeer and Hagen Kalläne, European sales manager accepted the prize from Fleuroselect President Marc Driessen and Secretary General Ann Jennen. The evening was moderated by influencer Michael Perry.

Dahlia Dalina Maxi Starburst Pink from Florensis was competing against Calibrachoa MiniFamous Uno Bakari from Selecta one, Dahlia Hypnotica Candy Corn from Dümmen Orange, Petunia Painted Love Purple from Syngenta Flowers

As a floral professional, it’s vital that florists stay on top of the current wedding flower trends. To help, Rio Roses provided six innovative trends that blend old favorites with daring new ideas.

1. A Color Revolution: Vibrant, Intense Palettes

Vibrant oranges, deep blues and radiant yellows are popular choices for 2024 weddings. These colors don’t just look beautiful; they set the mood and make the wedding unforgettable. Couples are mixing and matching bold colors to reflect their personalities and embrace their individuality. In doing so, they bring even more joy to their joyous

North America's largest B2B floral show, Floriexpo 2024, took place June 5-7 in Fort Lauderdale, FL, and continues to gather together floral vendors and mass market floral buyers from a wide range of sectors. The highlights of the event were the first-ever featured Product Competition, the Floral Bootcamp, the announcement of DAISY, a new AI powered plant care assistant and the event's many exhibits and showcases.

All images were taken by Above All Flowers and New Bloom Solutions.

Details Flowers just launched its new client portal feature, designed to take the client experience to new heights. It is available to all the company members at no extra cost. This tool allows customization to the client portal navigation, add brand colors and information and connect to Google Analytics.

The client portal default settings can be tailored to fit a company's unique needs. From the settings page, you can fully customize company information, branding and navigation. This ensures that your clients experience a seamless and branded journey throughout their planning process with