The American Floral Endowment announced the new chairman of the board, officers and trustees appointments effective Sept. 1, 2024.

AFE officers and trustees play a crucial role in setting the long-term strategic direction of the Endowment’s research and educational programs and resources, offering their unique knowledge to assist in carrying out our mission. 

Trustees volunteer their time and experience, participate in all AFE events and meetings, and travel at their own expense. They are elected by the Board’s nominating ommittee and serve a three-year term with the option of an additional

McHutchison and Vaughan’s Horticulture recently added Angie Munroe, Michele Roman and Bob Steinlage to its sales team.      

All three horticultural professionals have worked most of their careers in the industry. Each one has extensive expertise which will improve the sales experience for customers as well as the companies. 

“We are incredibly excited about adding Angie, Michele and Bob to our team,” said Ken Turrentine, president of McHutchison and Vaughan’s Horticulture. “They are talented industry professionals with a combined experience of nearly eight decades among them. This infusion

The Overgaag family of Westerlay Orchids has a farming story that started generations ago - now they are sustainably producing over 4 million orchids annually. The popularity of orchids is a reflection of their beauty and connection to those who own them. National Indoor Plant Week celebrates the vital role of live plants in indoor environments. They are more than just decorations; they purify the air, reduce noise levels, produce oxygen, absorb carbon dioxide and help us stay connected to nature. The orchid is perhaps the ultimate indoor plant - its elegance, long life and cascading blooms

Whether it’s for teachers, parents, students, or other school staff, flowers can make this back-to-school season extra special for everyone involved. Rio Roses wanted to explore how florists can market their beautiful blooms for back-to-school.

The back-to-school season is one of the busiest shopping times of the year. Families spend a lot of money getting ready for school and buying clothes, supplies and gifts to make the new school year exciting. In fact, back-to-school shopping is almost as big as holiday shopping!

Marketing Flowers to Different Groups

Teachers

• Teacher Appreciation

American Grown Flower and Foliage Month may be over, but the support for domestic farms doesn’t have to stop here. You can continue to make a positive impact all year long by choosing American-grown flowers and foliage, available 365 days a year. By doing so, you contribute to the growth of our local economies, support sustainable agricultural practices, and help preserve the rich, diverse floral heritage of the United States.

Why Support American Grown Flowers and Foliage Year-Round?

• Sustainability: Choosing locally grown flowers and foliage reduces the carbon footprint associated with

Facebook is a powerful tool to reach new customers and keep current ones engaged. That’s why so many florists use Facebook ads to promote their beautiful arrangements and special offers. Rio Roses shared the top 10 Facebook ad trends for 2025 and how you can use them to boost your sales.

Key Facebook Advertising Trends in 2025

1. Smarter Ads with Artificial Intelligence

AI will help create ads that better match what users want to see. It will also help businesses make and improve their ads automatically.
How you can use this trend:
• Use AI to identify and target specific customer segments