The anticipation surrounding your bridal bouquet is unparalleled, knowing it will grace nearly every photograph, accompany you down the aisle, and flawlessly complement the best dress you’ve ever worn. To elevate bridal bouquets from a key accessory to an unforgettable centerpiece, Alexandra Farms came up with a recipe to understanding its intricacies is paramount.

This sunshine-hued and highly fragranced ensemble, with bright, joyful tones and rich romantic symbolism, has swiftly captured hearts since its debut. As it takes its place as a firm favorite, Alexandra Farms unveil its secrets to

Gen Xers prefer high-quality products and value convenience. They are loyal to brands that provide excellent customer service and clear, honest communication about products. Rio Roses have three proven ways that floral businesses can appeal to these preferences:

1. Emphasize Quality and Value
Gen X consumers grew up during a time of big changes, which has shaped how they shop. Unlike millennials, who often seek the latest trends, Gen Xers want products that last. By highlighting the quality and value of your flowers, you can attract Gen X customers who are willing to pay a bit more for

New Bloom Solutions, in collaboration with floral photographer Renee Jael, is thrilled to announce the launch of the exclusive lead magnet: the "Floral Photography Checklist." This essential guide is designed for floral professionals looking to elevate their floral creations into stunning, marketable visuals.

This collaboration between New Bloom Solutions and Renee Jael reflects our ongoing mission to connect the floral community with valuable resources. At New Bloom Solutions, we believe in partnering with small businesses and passionate experts like Renee to provide them with a platform to

Celebrated the first Sunday after Labor Day, Grandparents Day honors grandparents for their love, wisdom and support. Rio Roses has eight effective marketing strategies to help you share the joy of flowers with grandparents on their special day.

1. Understand Your Audience 
First, it’s essential to understand who will be buying flowers for Grandparents Day: adult children and grandchildren. Knowing this lets you create marketing messages that appeal to their emotions and make them want to buy flowers.

2. Use Storytelling for an Emotional Connection
People love stories, especially ones that

The Kroger Co. announced the launch of Vanderpump Blooms x Bloom Haus, a floral collection curated by businesswoman, TV personality, author and philanthropist Lisa Vanderpump. Available exclusively at Kroger Family of Stores beginning Sept. 4, the collection brings Vanderpump's trademark elegant aesthetic to life with gorgeous floral arrangements.

"We could not be more thrilled to collaborate with Lisa Vanderpump to launch this expertly curated floral collection, giving longtime customer favorite, Bloom Haus, a touch of flair and elegance emblematic of the signature style Vanderpump fans know

SAF Miami 2024, SAF’s 139th annual convention, took place Aug. 6-9, and offered three days of training, creative inspiration, and networking with over 400 floral professionals from all segments of the industry. The event's schedule featured best practices in customer service, workplace culture, profitability, leadership development, sustainable revenue streams, social media engagement and fostering strong community connections.