burton + BURTON offers an extensive range of foil balloons perfect for every occasion–from cheerful “Happy Birthday” messages to warm “Get Well” wishes and joyous “Welcome Baby” greetings. Each balloon is designed to add a special, heartfelt touch to life’s celebrations.

The company also provides a coordinating plush that beautifully complement the balloon messages, creating delightful and memorable gift combinations. In addition to the traditional bears, puppies and kittens, the company launched a prehistorically precious new line of dinosaur-themed baby, birthday and Valentine’s plush.

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The results from a new research study, “​​Perceptions of Environmentalism and the Use of Sustainable Floral Design Practices within the Floral Industry,” is now released for floral businesses to utilize as they explore sustainable practices. The study was facilitated by Floral Marketing Fund, in partnership with researchers at Mississippi State University and Texas State University.

The FMF study is in cooperation with the American Floral Endowment and co-sponsored by leading floral industry companies, BloomNet, an international floral and gift industry service provider, and Syndicate Sales

Millennials may not be buying as many cut flowers as older demographics, but that means there’s plenty of untapped potential. Rio Roses has five key strategies that can help you attract more millennials.

1. Emphasize Self-Care and Mental Health Benefits
In today’s fast-paced world, self-care has become a vital part of many millennials’ lives. They spend more on products that boost their mental well-being, and flowers can be a big part of that.

• Self-Care Packages. Develop flower bundles that include self-care items like candles, bath salts, or chocolates. Market them as “mental health

The 72nd Annual Arkansas Florists Association Convention was nothing short of a floral fairytale. Held at the Wyndham Riverfront Hotel in Little Rock, AK, Aug. 25-27, the enchanting weekend celebrated creativity, community and the boundless beauty of flowers. With the theme "Happily Ever After," attendees were in for a treat, and the event did not disappoint. It was a fantastic opportunity to catch up with floral friends and forge new connections. Details Flower Software provided a glimpse into their unforgettable experience in Arkansas.

Friday, Aug. 25, began with excitement as the opening

The floral industry is together once again at the 2024 CalFlowers Fun 'n Sun Convention in Carlsbad, CA. The opening reception was the ultimate networking opportunity for newcomers and industry veterans alike. The four-day conference kicked off on Wednesday Sept. 4 and promises to deliver first rate educational sessions, floral farm tours and expo experiences. 

During Flower Trials 2024, Beekenkamp Plants introduced Verbena Fuerte and visitors could find themselves in the colorful, sunny South American spheres. Verbena Fuerte can be used in various ways and this was shown in the presentation. From hanging baskets and mix pots, to solo pots and borders, the possibilities are endless. Visitors were impressed by the strong, robust plants and the attractive style created around them. ‘When these Verbenas are labelled, potted or shelved in the Fuerte style in the garden centers, this is such an eye-catcher, you just want to buy the plant,’ was a common