Over the last six decades, the American Floral Endowment  has invested more than $20 million into the industry through internships, scholarships, education and research to help support the next generation of floriculture leaders. 

With a staunch commitment to education, AFE provides more academic scholarships in floriculture than any other organization, helping to alleviate the financial burden of higher learning and proactively strengthening the industry well into the future. This year, through the generosity of donors, the AFE provided $67,600 in scholarships – nearly $10,000 more than the

Continental Floral Greens announced a major development in its journey to provide top-quality floral products. The company has officially partnered with and leased the renowned Sun Valley Floral Farms in Willow Creek, CA. It is now managing and cultivating esteemed crops such as "Spirit Series" Ilex, Rosehips, Cotinus, Snowberries, Flowering Cotinus and Snowball Viburnum, in addition to Sun Valley's Butterfly Ranunculus and Iris at its Watsonville, CA, farm.

This strategic partnership enables the continuation of the tradition of excellence established by Lane DeVries in the floral industry

Resulting from a chance mutation, Green Dianthus was discovered by plant breeders about 15 years ago, and a plant oddity that would normally have been discarded was recognized as the versatile gem it is.

Closely related to carnations, Green Dianthus is essentially a Sweet William which doesn’t produce any petals, making it extremely long lived. Even though it is a relative newcomer to the cut flower industry it has quickly become a firm favorite with consumer and florists alike.

Its fluffy green appearance makes it extremely versatile as it can be used to create a naturalistic mossy effect

The American Floral Endowment announced that its annual fundraiser, R.I.S.E. to Support 2024, has far exceeded its goal, raising over $140,000 to support the floral industry. This impressive achievement highlights the unwavering commitment and unity of the industry in advancing growth through research, education and programs.

From May 15 to June 28, 2024, the fully virtual campaign successfully engaged the floral community in fundraising to boost support for AFE’s essential programs. 

The overarching theme of R.I.S.E.—Research, Internships, Scholarships and Education—underscores the

Syngenta Flowers’ new Zydeco Fire Zinnia has been awarded a 2025 All-America Selections award. 

Zydeco is Syngenta Flowers' newest Zinnia marylandica series, known for its fully-double flowers that are 25 percent larger than the competition and excellent disease resistance and impressive heat and drought tolerance. Zydeco comes in four bright colors: Deep Yellow, White, Cherry, and Fire. Plants are fast-to-finish and available as SatinCoat seed. Zydeco Zinnia is the breeding work of Senior Breeder and Industry Achievement Award Winner, Todd Perkins. In addition to Zydeco Fire’s new AAS

Dümmen Orange recently wrapped up a successful Cultivate’24, the plant industry’s largest event of the year in Columbus. 

Product categories that Dümmen Orange had on display at the show included annuals, perennials and tropical plants. New introductions included Verbena Empress Sun Kiss Series, Geranium Glory Days Series, Buddleja Little Rockstars, Welcome to the Jungle Collection, pot mums and kalanchoes among others.

The new Dümmen Orange CEO Anthony Christiaanse and Frank Magnusson, regional head for Dümmen Orange North America, were both in attendance along with regional sales managers