Sustainabloom, a program from the American Floral Endowment, announced the release of three new comprehensive guides designed to help the industry understand the role and importance of social sustainability. These new guides, developed by researchers at NC State University, offer valuable insights into key areas such as employee continued education, health benefits and diversity, equity and inclusion.

“By sharing new research and knowledge on these key areas of social sustainability, these guides are designed to empower employers in creating a healthier, more engaged and diverse workforce in

Experience the enchanting 77th Santa Barbara International Orchid Show, from March 7-9, 2025. This year's theme, Exotic Gardens, invites you on a journey through the vibrant beauty of orchids and their natural environments. Be amazed by the breathtaking displays in the Exhibit Pavilion, each arrangement whisking you away to lush, tropical settings. Explore the displays, workshops, orchid sale, arrangements and artwork, which features stunning works inspired by the intricate beauty of orchids. 

The 77th International Orchid Show will return from March 7-9, 2025, 9 a.m. - 5 p.m., at the Earl

Jackson & Perkins, a distinguished leader in premium roses and plants, reaffirms its commitment to horticultural excellence by unveiling its innovative Rose 'Library.' Committed to preserving the beauty and heritage of classic roses, The Jackson & Perkins Library showcases a hand-picked selection encompassing exclusive varieties, revered heritage roses, beloved customer favorites, and unique specimens from across the globe. Jackson & Perkins takes great pride in their ongoing collaborations with renowned rose experts from around the globe. Their efforts have led to the introduction of

According to Rio Roses, the 2025 Floral Trend Color, Amethyst Glow, chosen by Thursd., embodies the breathtaking beauty of the Northern Lights in a flower arrangement.

Not all color trends are created equal. While Pantone typically selects a single color to influence industries ranging from fashion to technology, Thursd. takes a different approach. Focusing exclusively on flowers and plants, this global floral platform selects a Floral Trend Color that goes beyond mere aesthetics.

For 2025, Thursd. is telling a story through color, celebrating nature, creativity and connection. Amethyst Glow

The National Garden Bureau has released its winners of the 2025 Green Thumb Awards, and Proven Winners ColorChoice Fire Ball Seedless Euonymus has come out on top in the shrub category in the Professional’s Choice division. 

The Green Thumb Award is an annual competition recognizing outstanding and innovative new plants and garden products. Winners are selected through two categories: the People’s Choice Award, voted on by the public, and the Professional Choice Award, comprised of an independent panel of horticulture experts, including NGB members, garden communicators, breeders, retailers

Alexandra Farms has earned the Florverde Sustainable Flowers certification for the 2024-25 period, recognizing the company’s commitment to high environmental and social standards. This achievement follows rigorous auditing of both the company’s San Ignacio and El Jardin farms, affirming that Alexandra Farms meets the sustainability and employee care criteria set by Florverde. While the San Ignacio farm has earned this certification consistently over the years, the El Jardin farm’s recertification marks a significant milestone for the company.

Oscar Munevar, farm supervisor at Alexandra Farms