In a landmark moment for the global floral industry, the San Francisco Flower Market announced the grand opening of its brand-new, state-of-the-art wholesale facility. This cutting-edge market not only honors over a century of San Francisco’s rich floral heritage but also marks a bold new chapter as it transitions into a nonprofit organization dedicated to supporting Northern California’s vibrant floral agriculture industry.

Strategically located at 901 16th Street in Potrero Hill, the new SFFM facility offers an upgraded shopping experience for wholesale buyers, florists, and designers while

The floral industry is off to an exciting start in 2025, with the American Floral Endowment kicking off another year of impactful initiatives. AFE’s team is eager to support professionals across every segment of the industry with expanded educational programs, funding opportunities and innovative resources. Here’s a look at what industry members can expect in 2025:

Tailored Resources for Every Segment of the Industry

AFE understands that the floral industry spans a wide range of roles, each with its own challenges and opportunities. To better serve these diverse needs, AFE has created

How can produce marketers discover the best ways to communicate the appeal of fruits and vegetables to boost sales and grow consumption? Only at the Consumer Connection Conference, where produce marketers will network and learn from dozens who influence consumers’ purchasing decisions every day. Hosted by The Foundation for Fresh Produce, the Consumer Connection Conference will be held April 28-30, 2025 in Dallas, TX. 

“The Consumer Connection Conference provides an unmatched opportunity for produce marketers to learn, share and collaborate on ways to foster deeper connections with consumers

From abundant altars to bright and bold florals, these emerging floral trends exude beauty and are hugely inspirational. David Austin Wedding Roses are the perfect fit for couples looking to embrace these cutting-edge trends. Here’s what Alexandra Farms expects to see in the world of floral design in 2025 and how its luxury roses can play a leading role.

In 2025, wedding altars are set to become more than just a backdrop — they will be a show-stopping focal point. Floral altars will move from subtle arrangements to abundant displays that create an immersive experience for guests. Think

Holly Chapple, who will share her expertise and tips for wedding florists during the Details University Live Session in January, offers a wide range of enriching learning experiences for both floral professionals and enthusiasts alike. At Hope Flower Farm in Virginia, Holly hosts hands-on workshops, including seasonal design classes and floral retreats. These events allow participants to explore her innovative techniques and signature floral mechanics, while also offering valuable insights into sustainable farming practices and the beauty of seasonal blooms. This blog highlights various

Amethyst Glow, the Floral Trend Color of the Year 2025, brings a sense of elegance, tranquility and emotional depth to floral design. According to Rio Roses, this soft lavender and mauve is perfect for creating timeless and memorable wedding floral designs.

Why Choose Amethyst Glow for Weddings?
Choosing Amethyst Glow as the central color in wedding florals offers several advantages. 

• The color feels serene and elegant, ideal for creating a timeless peaceful atmosphere.
• Whether planning a spring or fall wedding, Amethyst Glow and the Aurora Glow palette are versatile enough to work in