Floriculture stakeholders from academic institutions, governmental agencies and the floriculture/greenhouse industry are cordially invited to attend the 2025 National Floriculture Forum taking place on Feb. 21-22, 2025 at the University of Florida UF/IFAS North Florida Research and Education Center. For over two decades, dedicated faculty and educators have collaborated to organize these annual events that promote unity, communication and advancement within the floriculture community. 

Register by Jan. 31, 2025

1. Register online here. The registration form includes information for travel

The trustee in bankruptcy of DecoNova Young Plants B.V. at Roelofarendsveen and Nieuwveen has concluded an agreement with Straathof Plants B.V. An urgent takeover was necessary to preserve the quality of the plant material, and to secure the future delivery of orders to customers.

DecoNova is the market leader in Europe in the field of breeding, propagation and sales of chrysanthemum cuttings. This includes disbud-, spray and pot chrysanthemums for both outdoor and greenhouse culture.  DecoNova’s cuttings are produced in Africa.

The District Court of The Hague declared DecoNova bankrupt on

Pantone recently announced its 2025 Color of the Year: Mocha Mousse, a soothing hue that combines light brown, taupe and coffee tones. This color evokes warmth, calm and coziness—qualities that many are seeking in today's fast-paced world. Rio Roses has come up with five creative ways to incorporate Mocha Mousse into floral designs.

1. Design with Rio Roses
   Mocha Mousse can be seamlessly integrated into floral arrangements with Rio Roses’ Cold Brew, Cappuccino and Hot Chocolate tinted varieties, along with Rio Tierra Roses. These flowers feature soft, earthy tones that complement the Mocha

In a recent issue of Floral Management Magazine, Victor Giorgini, president and CEO of Rio Roses, collaborated with the Society of American Florists to offer insights into the complex factors influencing flower pricing. The company emphasized the unique opportunity the floral industry has to grow together, despite challenges. This perspective highlights the importance of collaboration between growers and florists to ensure the sustainability of the floral supply chain.

Labor Costs: The Foundation of Flower Production

Labor is a key factor in flower production, particularly in Colombia and

Mocha Mousse, a soft and muted brown color recently announced as the Pantone Color of the Year 2025, appeals to Alexandra Farms' desire for well-being by recalling the exquisiteness of a warm cup of coffee or the pleasure of good chocolate. The color represents a yearned-for sensation of comfort, safety and warmth while tinged with luxury and awe, which is the perfect scenario for our garden roses to stand out. 

Pantone offers several accompanying color palettes—shades and fragrances that complement and harmonize with the mood set by the primary color of the year. The rich Floral Pathways pal

Over the past summer, Fleuroselect's 'Year of the Sunflower and Lettuce' campaign celebrated the wide assortment and versatile use of these crops, engaging retailers and gardeners across Europe. The Plant of the Year initiative covers two crops each year, one flower and one vegetable and is aimed to boost sales of Fleuroselect members' existing varieties by showing a wide diversity of plant shades and shapes to retail and gardeners. 

The key element in this year’s campaign was a show trial of no less than 80 sunflower varieties, all under 1.5 meters in height and selected specifically for use