Floral designer and educator Holly Heider Chapple and Alexandra Farms President Jose Azout welcomed a group of designers to experience the intrigue of garden rose education and processes on the farm in Bogotá, Colombia. This was the second year Alexandra Farms and Holly Chapple partnered to offer the experience. Some of the students were graduates of the Alexandra Farms Certified Designer program, a 12-part online course that combines education and design to teach garden rose history and anatomy, as well as the importance of sustainable floristry. The graduates took their garden rose education

The service director of Details Flowers had an interesting experience with a masterclass showcase. From March 18 to 19, Aniska Creations Masterclass took place at La Estancia Farms, offering an immersive two-day experience focused on learning and hands-on floral design. 

During the Masterclass, participants gained valuable insights into constructing large floral installations, creating container arrangements and designing luxury table settings. The course covered the entire event execution process, from initial client concepts to final designs, with key topics including budgets, color

Sustainabloom, the industry’s trusted resource for floriculture sustainability, is excited to announce the launch of a new promotional video: Sustainabloom Road. This powerful short video brings to life Sustainabloom’s mission of educating and empowering the floral community on its journey toward a more sustainable future. 

Now available on YouTube and Sustainabloom.org, the Sustainabloom Road video highlights the essential role that floral industry professionals play in sustainability. It also conveys a simple yet powerful message: sustainability is a journey in which every floral industry

The American Floral Endowment announced the establishment of the Demaree Family Floriculture Advancement Fund, designed to support special projects or programs that address critical and timely challenges facing the floral industry. This new annual grant program will provide funding to projects that are creating innovative resources, education and advancements.

This new fund builds on the legacy of the Del Demaree Family Fund, originally established in 2014 by Del Demaree, Jr., to support the Business Internship program. To better meet the immediate needs of the industry, the Demaree family

New Bloom Solutions announced a strategic realignment that deepens its commitment to industry innovation, media outreach and community growth. With this refined direction, the Miami-based company is honing in on two primary divisions—New Bloom Media and New Bloom Solutions—to better serve the evolving needs of the floral industry and position itself as a key player in supporting businesses and entrepreneurs.

The reorganization is designed to enhance NBS’s ability to provide specialized services, boost visibility for floral companies and create more meaningful industry connections. The shift

Floriexpo, North America's only business to business event exclusively for the floral industry released the program for its highly anticipated education program, Floral Bootcamp.

Developed alongside an Advisory Board of influential members of the floral community, Floral Bootcamp will deliver a power-packed day of education, designed to give buyers, designers and retailers the cutting-edge insights needed to drive more awareness and revenue for their floral programs. 

​This year's Floral Bootcamp will feature seven carefully crafted interactive workshops, expert panels and thought leadership