BloomNation, the leading all-in-one platform for independent florists, announced a new partnership under the BloomNation Partnership Program with Florabundance, one of the largest and most respected wholesale fresh flower providers in the United States.

Located in Carpinteria, CA, just up the coast from BloomNation’s Santa Monica headquarters, Florabundance has built a reputation over the past 31 years for exceptional quality, vast variety, and top-tier service. Their dedication to helping floral designers and florists source premium flowers aligns perfectly with BloomNation’s mission to

The fifth annual Bloom Together event, led by New Bloom Solutions, was a tremendous success once again this year. Made possible by the generous contributions of over 60 collaborating companies, this event unites the floral industry to support two organizations—Seed Your Future and the American Floral Endowment.

Hosted at Copper Blue Jazz and Rock Bar, the evening was a hit, featuring a live band, DJ and floral installations by Rosaprima and Esmeralda Farms. Floral donations from De Ruiter, showcasing its Born Free rose, and stunning arrangements by Valley Springs added an extra touch of

As National Self-Care Day approaches on April 5, That Flower Feeling is excited to launch an initiative promoting flowers as an essential part of self-care routines. This campaign supports the organization’s mission to encourage more Americans to enjoy flowers more often, emphasizing their positive impact on mental and emotional well-being.

Studies consistently show that flowers boost mood and overall happiness. Research from Rutgers University found that flowers have a lasting positive effect on emotions, with recipients reporting reduced feelings of stress, anxiety and depression after

Floriexpo and the Association of Floral Importers of America, the leading voice for floral importers in the United States, announced a groundbreaking strategic partnership to extend the benefits of their respective platforms, fostering industry growth and collaboration 365 days a year.

The AFIA has represented and advocated for the U.S. cut flower importing industry since 1982. AFIA’s mission is to support and advocate for the floral import industry, which makes up about 80 percent of the flowers in the U.S. market.

AFIA, helps floral importers stay ahead with proactive advocacy, key

The International Fresh Produce Association launched its Breeder Showcase at The Floral Conference Feb. 24-26. It was an immersive experience that brought together breeders, importers, growers and supermarket buyers under one roof. 

The event provided a unique format that seamlessly blended product showcases, networking opportunities, and insightful discussions. Throughout the day, breeders presented their latest floral varieties, offering a preview of upcoming trends and floral innovations shaping the market. The environment was engaging yet relaxed, making it easy to connect with floral

Floriexpo, North America’s largest B2B event for the floral industry announced that it has entered into a partnership with That Flower Feeling to support its efforts to grow floral consumption in the United States.

"That Flower Feeling and its mission hit close to home for Floriexpo. This show and brand are completely focused on the mass-market. Partnering with a group that is dedicated to growing floral consumption for the end user pays great dividends for all of our stakeholders, from retail buyers to our suppliers to wholesalers and everyone in between. We are just thrilled to support