J. Schwanke, flower expert and public speaker, expressed that Life In Bloom and The Life In Bloom Foundation are deeply committed to promoting education about cut flowers. This commitment extends not only to the 115 million households reached by the show each week, but also to the next generation of floriculture and horticulture professionals, supported by over 400 educators nationwide.

One of those educators, professional educator Cassie Sanders of Lubbock Independent School District, recently contacted Schwanke to engage her class via Zoom, after including videos from Schwanke’s website

Get a head start into the new season and discover hundreds of pot and bedding plants in week 18 for Fleuroselect’s Dutch Spring Trials.

During the Dutch Spring Trials, traditionally held during the first week of May, eight breeders in North-Holland are showcasing their latest novelty assortments to growers, retailers and industry peers. These so-called pack trials present a great opportunity to review the latest pot and bedding plant developments while discussing potential business collaborations with the breeders.

Visits held by appointment only

ABZ Seeds, Benary, Hem Genetics, PanAmerican

Armellini Logistics, a leading provider of perishable logistics solutions, is pleased to announce its 80th anniversary. Founded in 1945 by Jules and Sarah Armellini, the company has grown from a local trucking operation to a nationwide network, renowned for innovation and service beyond expectation. This milestone celebrates eight decades of dedication, family values and a commitment to keeping perishable goods moving efficiently and safely.

From Flowers to Freight: A Legacy of Innovation

Armellini Express Lines began by transporting cut flowers from New Jersey to Northeast markets. Jules

Syngenta Flowers and Floralseed Vietnam hosted a Flowers Show for professional growers in Vietnam. FVN was established in 2002 and is a key distributor of flower seeds in Vietnam.

The show exceeded the team's expectations, with over 120 visitors on the first day.

“It is really exciting to see so many growers turning up for our first event in the country,” Triet Le Minh Nguyen, Syngenta Flowers Technical sales manager for Vietnam. “We realize that there is a clear demand for our wide assortment of genetics in Viet Nam.” 
2025 is a busy year for Triet and his colleagues. Syngenta Flowers

The much anticipated 1-800-Flowers.com Mother's Day 2025 Gift Ideas Look Book has arrived, unveiling a thoughtful array of Mother's Day gifts across the company’s family of brands – 1-800-Flowers.com, Harry & David, PersonalizationMall.com, Cheryl’s Cookies and so much more. Featuring a curated selection of meaningful offerings that show love and appreciation, this year’s guide is filled with effortless gifting solutions designed to celebrate all amazing moms – because moms deserve the best.

From the most popular Mother’s Day flowers and floral bouquets (the company will deliver 17.8 million

The American Floral Endowment has announced a memorial tribute to honor the life and contributions of Herman Meinders, a visionary entrepreneur, devoted philanthropist and esteemed leader in the floral industry. Herman died March 30, 2025, at the age of 87. This tribute was established by AFE Past Chairman Red Kennicott of Kennicott Brothers, a longtime friend of Herman’s, in recognition of his profound impact.

Born and raised in Pipestone, Minnesota, Herman’s journey from a small farming community to a leader in the floral industry is a testament to his determination and vision. With just 20