As flower tariffs loom on the horizon, the U.S. floral industry is facing a pivotal moment. With required duties on flower imports from key supplier nations like Colombia, Ecuador and the Netherlands, the ripple effects are already being felt across the floral supply chain — from growers and importers to wholesalers and mass-market bouquet manufacturers.

To bring clarity, perspective and unity during this time, New Bloom Media by New Bloom Solutions launched the Blooming News Alert — a rapid-response video series on The Bloom Show, hosted by Sahid Nahim. The series convenes over 10 global

Flower Shop Network, a trailblazer in providing local florists with cutting-edge digital marketing tools and support, is celebrating its 25th anniversary in 2025. Over the past quarter-century, FSN has become a trusted partner to over 7,000 florists worldwide, helping them thrive through tailored e-commerce solutions, florist-to-florist connectivity and a comprehensive range of digital marketing tools.

Founded in 2000, FSN has consistently stayed ahead of the curve in an industry that has transformed dramatically due to advancements in technology and shifting consumer behaviors. By offering

After more than four years of vision, investment and dedication, That Flower Feeling is officially taking flight. CalFlowers, the California Association of Flower Growers and Shippers, proudly announces the formal operational separation of TFF — transitioning it into a fully independent, industry-supported brand effective Sept. 1.

Since its inception in early 2020, CalFlowers has invested over $3 million in building the TFF brand, establishing a campaign team, and activating strategic industry partnerships. From the beginning, the board knew that the initiative would one day grow beyond

Continental Floral Greens (CFG) and Kendall Farms have announced a new strategic partnership that unites two industry leaders in U.S.–grown floral and foliage production.

The collaboration centers on a dedicated eucalyptus farm in Southern California that began production five years ago, located adjacent to Kendall Farms’ existing operations.

The farm will focus on key varieties—including Baby Blue, True Blue, Silver Dollar, Gunni and Parvifolia—which will be available through both companies’ established distribution channels.

To further streamline service, a new distribution point at

Ellen Mackenbach-Lakeman has been appointed CEO of Dümmen Orange, effective May 1. She will succeed interim CEO Anthony Christiaanse, who successfully led the company through a period of transition over the past year.

Mackenbach-Lakeman has been a member of Dümmen Orange's executive committee since 2020, where she served as chief human resources officer, responsible for developing the company culture, rolling out the sustainability agenda, and leading the global human resources department. Prior to joining Dümmen Orange, she held several management positions in the chemical and distribution

The 2025 Macy’s Flower Show, starring YSL Beauty, returns to Macy’s iconic New York City Herald Square flagship, inviting guests to experience Surrealist Gardens and mesmerizing floral displays between Sunday, April 27 and Sunday, May 18. Leading up to Mother’s Day and celebrating 50 years, Macy’s Flower Show will expand to three full weeks, offering customers a holistic experience through a limited-edition Flower Show collection, immersive events and exclusive deals through the first-ever Macy’s Bouquet of Deals. Macy’s Flower Show will transport guests into a dreamlike world of spring