The floral industry is a dynamic and exciting sector that is constantly evolving. For many in the industry, events like the Floral Distribution Conference are essential to staying connected and informed. Sahid Nahim, CEO of New Bloom Solutions, has attended FDC multiple times and believes it is one of the top industry conventions. "FDC allows us to recharge and get inspired for the rest of the year. We were able to catch up, connect with our current customers, and meet potential new customers," said Nahim.

The most recent FDC, held in March 2023, was exceptional according to Molly Mullins

“A Whole New World'' was bursting at the seams with excitement, design talent and attendees. The conference brought in 411 attendees this year, representing 20 different states as well as The Virgin Islands and Canada. With a full agenda including business seminars, design classes, main stage shows, the trade show floor as well as networking with fellow industry professionals, visitors stayed extremely busy. 

Attendees left Inspired with new product ideas from the 30 (and more) trade show vendors, new design ideas from the design contest and main stage shows, and new business strategies

Danziger celebrates its annual tribute to women who have, by their example, shown what women can achieve. Alison Bradley was invited to interview four women that she believed to be ground breakers in floristry. Her choices reveal the diversity and inspiration that women bring to others when they are just being themselves. These are women who inspire and influence others all over the world.

Here the four talented women selected:

Artistic chic with Moniek Vanden Berghe - Moniek is surprisingly a florist, a flower arranger, a floral designer and a floral artist. Moniek is an artist who became a

Rio Roses suggests good preparation and some timely marketing tips for florists and the upcoming holidays, specifically St. Patrick’s Day. Here are a few of their tried-and-true favorites:

1. Prepare St. Patrick’s Day inventory

Yes, this holiday is all about green, but also have some complementary colors on hand for your St. Patrick’s Day creations. Make sure you have a good inventory of green flowers like bells of Ireland, green trix, green roses (like our Green Tea or Jade roses) and tinted green carnations. Then add white, cream and yellow flowers to the mix for some variety.

2. Go all

The International Fresh Produce Association is pleased to announce Deborah Zoellick as its new director of Floral Programs. Zoellick, who previously served as a sourcing manager for Walmart, will bring almost 2 decades of floral expertise to the organization. She succeeds long-time IFPA staffer Becky Roberts, who retires in March 2023.

“I am beyond excited that IFPA’s floral community will have a new staff leader who matches Becky’s enthusiasm for, and understanding of, the nuances and intricacies of the cut flower and plant supply chain,” said IFPA CEO Cathy Burns. “Deb will provide valuable

The floriculture industry plays an important role in the health and well-being of the human race. When it comes to the sharing of emotions, flowers and plants overcome all language barriers and serve as a universal language.

Today’s consumers are overstimulated and bombarded with information and capturing their attention has become extremely challenging. Clear marketing messages and images that convey value, tailored to today’s floral consumer, will be rewarded. Consequently, businesses in the floriculture space require new resources and actionable insights to cut through the constant noise