Members of the floral supply chain will tap into consumer insights at The Floral Conference, March 7 in Anaheim, CA. Presented by the International Fresh Produce Association, this conference is an anchor of the association’s overall floral portfolio. 
 
Keynote speaker Chris Carbone, who leads the Futures Practice Americas at Kantar, will showcase six areas for innovation and growth, from broadening floral channels and occasions to harnessing new benefits and technologies. Following his talk and subsequent fireside chat with industry thought leaders, attendees will understand and anticipate

Above All Flowers, New Bloom Solutions, Details Flowers Software and Wholesale Florist & Florist Supplier Association are bringing you brand new special episodes of The Bloom Show live at the 2023 Floral Distribution Conference on March 7. FDC is one of the largest floral conventions in North America. This time, Corrine Heck of Details Flowers Software will join forces with Sahid Nahim as the solo guest host of the third annual Women’s Day Roundtable and as co-host of the Blooming Leaders Roundtable 2023. These shows are also made possible by Details Flowers Software.

To celebrate Women’s Day

WF&FSA, the Wholesale Florist and Florist Supplier Association, will bring its Floral Distribution Conference (FDC) once again to the Doral in Miami March 6-8, 2023. This event is expected to gather more than 700 industry professionals, ranging from wholesalers to growers to hard good suppliers and breeders, for three full days of education, networking, and tabletops displays of the greatest floral products this industry has to offer. The first floral industry event of the year, FDC has experienced record-setting registration, exhibit and sponsorship interest to date, with no end in sight.

“T

March 8 is International Women’s Day when people around the world show appreciation for the strong women in their lives. They do this in various ways, but most commonly with a gift of flowers.

International Women’s Day is a global celebration of women’s social, economic, cultural, and political achievements. Each year’s theme is different; for 2023, it’s #EmbraceEquity.

While the mimosa is the traditional International Women’s Day flower, they’re not the only one: Many flowers have special meanings that make them ideal gifts on this important day to honor women.

While the mimosa is the

1-800-Flowers.com has collaborated with plant influencer and educator, Christopher Griffin, also known as Plant Kween, to provide customers with fresh green offerings and engaging resources that will help and inspire them along their plant parenting journey. Available now for a limited time, the Plant Kween for 1-800-Flowers.com collection is a lush assortment of on-trend plants that has been specially curated by Christopher. Additionally, the 1-800-Flowers.com - Plant Kween Succulent Garden on-demand workshop offers customers an immersive opportunity to learn new skills and tips around

The Fresh Market Inc. wanted to make 159 lucky guests’ Valentine’s Day extra special this year with free roses for a year. Guests had the opportunity to win a dozen Passion Roses every month for a year— to share with someone they love or treat themselves.

Stop and smell the roses
Shoppers were able to fill out an entry form at all 159 The Fresh Market locations—no purchase necessary. One winner from each of The Fresh Market’s 159 stores was selected to win vouchers for one dozen Passion Roses each month for one year.

The story behind Passion Roses
Passion Roses are bold blooms that are