Wish Farms promotes James Peterson to chief operating officer
Wish Farms promotes James Peterson to chief operating officer
International grower and year-round marketer of strawberries, blueberries, blackberries, raspberries and pineberries, Wish Farms announced the promotion of James Peterson to the role of chief operating officer.
Peterson joined the company in 2011, eventually assuming the role of vice president of sales and marketing. With a background in premium seating sales for the Cleveland Cavaliers, Dallas Cowboys and Rose Bowl, he brought a unique and refreshing perspective to the produce industry.
At Wish Farms, he implemented several successful initiatives, including the modernization of planning