Green Giant Fresh trades on familiarity
By
Tim Linden
Green Giant Fresh trades on familiarity
By
Tim Linden
These are challenging times and reports reveal that consumers tend to be attracted to the tried and true, especially when it comes to the food they eat.
“Consumers are seeking familiarity and conveniences amid the COVID-19 pandemic,” said Tom Byrne, president of Monterey, CA-based Growers Express LLC. “Legacy brands tend to bring comfort to consumers in a time where they are feeling anxious.”
Growers Express LLC currently holds the master license for the Green Giant Fresh brand and manages the licensing program with their many sublicense partners. Green Giant has a brand awareness of more