Generation Farms, a grower-shipper of premium-quality conventional and organic fruits and vegetables, launched a redesigned website, focused on the company’s vision for the future of fresh produce.

The website, created by Moxxy Marketing to present Generation Farms to retail and foodservice customers, tells the story from humble beginnings growing onions in Vidalia, GA, in 1974, to today becoming a global leader at the forefront of modernizing the produce industry.

"Generation Farms honors the hardworking heritage that helped us get where we are today," said Gastón Marquevich, CEO. "We are

As the first-ever nonprofit recipient of the annual SUNSETRocks event during the Produce Marketing Association’s Fresh Summit, Brighter Bites announced today it has raised over $130,000 from nine generous industry sponsors. Mastronardi Produce (SUNSET®) and Enza Zaden are the lead sponsors committing funds, as well as additional matching funds for contributions raised throughout the virtual event. Other sponsors that have committed to matching contributions made during the event include Sunkist, EarthFresh, and H-E-B. 

Chelan Fresh, Grimmway Farms, Good Foods, Calavo Foods/ Renaissance Food

Shipping fruits requires the highest level of care and a specific temperature control to preserve the produce’s taste, freshness, texture and aroma. MSC follows highly standardised control procedures to guarantee optimal transport conditions from pick-up to delivery. Your fruit is in safe hands!

As a leader in transport and logistics, MSC Mediterranean Shipping Group reaches every corner of the globe, offering unrivalled customer care, expertise and state-of-the-art technology, while making every effort to build long-term partnerships with customers. Over the past 50 years, the company has

At the Produce Marketing Association, we have always championed the joy of fresh fruits, vegetables, and flowers, but never more so than over the last seven months. As our members know, we expanded our Joy of Fresh platform in response to the COVID-19 pandemic to support farmers, growers, and every level of the supply chain during this unprecedented economic downturn. 

The Joy of Fresh was conceived as a way to share our optimistic perspective — during good times and, since March, extremely difficult ones — to highlight how that optimism quite literally stems from the power of fresh fruits

Washington state is expecting a smaller crop yield this year. Washington produces 65 percent of the fresh apples grown in the U.S., and as growers are reaching the midway point of harvest, they are observing an approximately 10 percent lighter crop load on the trees than the original estimate released in August.

The first forecast released by the Washington State Tree Fruit Association on Aug. 1, predicted a 134 million box (40-pound) crop based on grower estimates. Apple harvest begins in August and ends in early November. Currently, growers and orchard crews are about 70 percent through

In a year full of unexpected changes in how we do business with each other and with consumers, one of the themes I will discuss during this year’s State of the Industry at Fresh Summit will be where our greatest opportunities as a global community of fresh produce and floral marketers can be found.

For example, we have witnessed an incredible boom in grocery e-commerce growth. Retailers that invested in their e-commerce experience are reaping the benefits of consumers driven by convenience and safety concerns.

Since the pandemic started, new customers have boosted the number of online