PBH's National Fruits & Veggies Month campaign a success
PBH's National Fruits & Veggies Month campaign a success
The Produce for Better Health Foundation recently concluded its second annual National Fruits & Veggies Month campaign, a month-long celebration of everyone’s favorite, most flavorful plants — fruits and veggies. Themed Have A Plant® Nation, the innovative campaign generated nearly 75 million impressions throughout September via traditional and social media channels. Success stories from the 2020 NFVM campaign include:
• 59 million impressions from consumer-facing media NFVM wire release announcing campaign launch;
• 12 million potential impressions from thousands of social posts using