Setton pistachio sales accelerate in 2020
Setton pistachio sales accelerate in 2020
The pistachio business has generally thrived in recent years. As the COVID-19 crisis has heightened consumer interest in health, Setton Farms, the country’s second-largest pistachio grower-processor, has seen an increase in consumer interest and product sales.
Joseph Setton, vice president of domestic sales for the family business, said online sales have particularly escalated in 2020.
The firm supplies global markets via a variety of sales and distribution techniques. This includes a social media presence that has accelerated direct sales to consumers.
Giving Setton a special sales boost