While consumers continue to look for more healthy snacks in the fresh produce aisle, greenhouse vegetable grower Pure Flavor is launching its new Cloud 9 Bite-Sized Fruity Tomatoes to help meet the growing demand for consistently flavorful options. After extensive product trials and consumer taste testing, many are heralding the new tomato variety as an everyday snack game changer.

“We taste hundreds of tomatoes every year searching for something special — unique colors, shapes, sizes, but most importantly flavor. From the first taste of the Cloud 9 variety, we knew we had found it," said

Wada Farms Marketing Group, headquartered in Idaho Falls, ID, is a major supplier of potatoes from both Idaho and Colorado. In its Colorado operation, the company appears well positioned to meet customers’ anticipated needs for Colorado potatoes through the beginning of the 2021 harvest.

“We have a good supply,” said Michele Peterson, head of the Colorado sales office in Monte Vista for Wada Farms. “We estimate it is going to take us through to the beginning of the new crop with good quality and good size profile.”

While that is never a certainty with potatoes until the last of them have

The new year is often a time for resolutions, many of which include eating healthier, getting more active and physically fit, and improving mental wellbeing. So, when the Viva Fresh Expo announced its second annual Clean Eating Challenge back in October, it was the perfect catapult to a healthier year for eager participants.

“I was sick and tired of being sick and tired,” said Blake LaGrange of Val Verde Vegetable Co., when asked why he decided to participate in the 2021 Clean Eating Challenge. “The challenge sparked my competitive nature and held me accountable to push forward during the

T&G’s innovative Jazz apple campaigns are making the brand a top-10 category performer in North America, while delighting consumers with healthy snacks and meals. The apple’s latest Nielsen update highlights year-over-year dollars at a 15 percent increase and year-over-year pounds at increasing 8 percent.

Angie Hanson, Oppy and T&G North America national brand activation manager, said this strong growth has been driven by innovative campaigns, like its latest Super Bowl/Game Day partnership with top chef Joel Gamoran.

“We’re partnering with retailers to deliver inspirational, integrated

The pandemic experience has fundamentally changed the way consumers feel, behave and live. New norms such as working from home, grocery shopping online and wearing a mask when in public, if you dare to venture out, may be here to stay. As we accept these shifts in our day-to-day living, produce brands also must accept the shifts and prepare to redefine their relationship with consumers.

Branding allows fresh produce companies to build trusted, authentic and informative relationships with consumers — critical components of success as shopper behavior vacillates between in-store, online and

Pear Bureau Northwest is partnering with Psycho Clown, one of the most famous Mexican wrestlers (luchadors), who will tout healthy, delicious pears to his broad fan base. Psycho Clown comes from a luchador family, son of Super Porky, and brother of La Goya, growing up in the luchador community and interacting with lucha libre fans his entire life. He is considered one of the best, most popular luchadors in Mexico and one of the most well-known among kids.

This partnership expands on the success of a luchadores broader school outreach and in-store promotion campaign called Luchando por Estar