Industry Viewpoint: When mom runs the produce department, post-COVID-19
By
Trish James, vice president of Healthy Family Project
Industry Viewpoint: When mom runs the produce department, post-COVID-19
By
Trish James, vice president of Healthy Family Project
Three years ago, I wrote in this column what it would be like if a mom, our average customer, ran our produce departments. I suggested that smart merchandising, a little bit of marketing, and plenty of convenience would increase customer loyalty and in return, sales.
Fast forward to a world post-COVID-19 and I wondered what would be different now?
Give her room – This has not changed, and I would suspect that even more room is now needed to accommodate distancing and space in the department. So how do we then secure those incremental sales if we aren’t utilizing every square inch of the