Stemilt’s Fast Facts The Cast talks about Rave apple’s impact
Stemilt’s Fast Facts The Cast talks about Rave apple’s impact
Summer fruit season is in full swing, but Stemilt is looking ahead to early August and a quick start to the new apple season with the return of Rave brand MN55 cultivar apples. The Honeycrisp-MonArk cross has unique early harvest timing in the three regions it currently grows in. This allows retailers to ignite their apple categories with ads starting in mid-August. Stemilt marketing director Brianna Shales and communications manager Katie Harmon discussed the category impact that Rave apples enjoy during a special edition of Fast Facts The Cast.
According to Nielsen scan data, Rave was the