Walmart is top online grocery retailer, Instacart a hit with younger shoppers
By
Craig Levitt, managing editor
Walmart is top online grocery retailer, Instacart a hit with younger shoppers
By
Craig Levitt, managing editor
Some say online shopping is a byproduct of the COVID-19 pandemic, but that is narrow thinking. The leading driver of ordering groceries online is convenience (46 percent), while less than 10 percent of people reported health concerns as the primary motivation, according to the 2022 Online Grocery Usership survey by Chicory, a CPG/grocery digital commerce platform.
In fact, the survey suggests that online shopping is more popular now than it was at the height of the pandemic, as 72 percent of those surveyed reported having purchased groceries online in the past 90 days.
Online produce