Market Minute: California stone fruit is in good supply for promoting
By
Ron Pelger
Market Minute: California stone fruit is in good supply for promoting
By
Ron Pelger
In our Market Minute earlier in the month we noted that the California stone fruit crop was looking good and that the supply volume would be plentiful to support promotions. Well, the quality of the fruit is outstanding as usual with good color and sizing. We are already seeing some nice promotable ads by a number of retailers.
California orchards provide 80 percent of the stone fruit in the U.S. It produces 99 percent of the nectarines, 95 percent of the apricots, 95 percent of the plums, 70 percent of the peaches. And with this year’s exceptional crop, it will be a very favorable year to