Rocco Reds: The Chefs Tomato, the latest launch from greenhouse innovator Pure Flavor is off to a successful start coming out of its first crop. The new on-the-vine tomato, which stands out for its intensely bold red color, both inside and out, as well as a robust “classic tomato” flavor, launched late last year and is already driving strong results in its retail debut. 

The company has taken a strategic approach to innovation, diving deep to understand consumer trends and unmet needs within existing categories and segments. Rocco Reds was developed with the goal of transforming a segment

Whole Foods Market has announced a major milestone in its Nourishing Our Neighborhoods program with the donation of its first-ever electric food rescue vehicle. This donation, made in the company’s hometown of Austin, marks a step forward in the program’s evolution—advancing both food access and sustainability.

Since launching in Sept. 2020, the retailer’s Nourishing Our Neighborhoods program has provided 60 refrigerated vans to food rescue organizations across the United States. and Canada. Now, with the introduction of the first E-Transit electric van, Whole Foods Market is reinforcing its

With many heart-healthy benefits including good fats, it’s no wonder why Avocados From Mexico have become a staple in grocery carts across the country. To mark National Nutrition Month in March, AFM supports the American Heart Association’s Healthy for Good Initiative — Eat Smart Program, encouraging people to make informed choices about nutrition.

In select Kroger stores through April 1, the Avocados From Mexico “Good Fats Meet Great Taste” campaign will showcase all the goodness avocados offer to help people stay healthy and happy.

With the goal of raising awareness about the importance of

Let’s escape from those dismal weather threats on the crops for a change and consider some of the positive means for ad planning. The choices are friendly right now on  multiple produce items.

We finally reached a stronger point where produce directors can pick and choose several items that are readily available for some super advertising promotions. Go after these items while the markets are promising and take advantage of the opportunities to be sales-aggressive in the produce departments.

The strawberry, blackberry, and blueberry supplies has improved. California oranges and Clementine

Albertsons Cos. Inc. announced a CEO succession plan under which Susan Morris, executive vice president and chief operations officer, will assume the role of CEO following the planned retirement of Vivek Sankaran, effective May 1, 2025. During the transition period, Morris will work closely with Sankaran to continue execution of the company’s Customers for Life strategy. On the effective date, Morris will join the Albertsons Cos. Board of directors, replacing Sankaran.

Jim Donald, chair of the Albertsons Cos. board of directors, said, “Over the past several years, the Board has engaged in a

The tariffs President Donald Trump planned to put in place on Canadian and Mexican goods went into effect just after midnight. As initially planned, a 25 percent duty was put in effect for all imports from Mexico as well as most goods from Canada. Trump also added an extra 10 percent tariff on goods from China, 20 percent total.

Obviously, the tariffs will have significant impact on the produce industry.

This morning the International Fresh Produce Association posted on its website, “Today, March 4, marks the end of the 30-day tariff suspension imposed by U.S. President Donald Trump placed