Throughout February, The United Family and Rainier Fruit joined forces to donate 5,000 pairs of socks to non-profit organizations across the state of Texas through the Apples and Pears on a Mission initiative. More than 30,000 pairs of socks have been donated through this program over the last six years.

Throughout the fall and winter months of 2024, a portion of the proceeds from purchasing Rainier Fruit pears and apples went to buying brand-new socks to donate to organizations that support the homeless community.

Oftentimes, socks are one of the most requested items at homeless shelters

FirstFruits Farms promoted Lon Hudson to the position of national sales director. With his extensive experience in sales and dedication to the company, Hudson will lead national sales efforts, driving strategic growth and strengthening relationships with retail partners across the country.

Hudson has been an integral part of the FirstFruits team for 13 years, most recently playing a key role in becoming a multi-regional tree fruit supplier through the acquisition of Michigan’s Applewood Fresh Growers. In his previous role as sales director, Hudson demonstrated exceptional leadership, deep

Verdant Technologies and Indianapolis Fruit have partnered to elevate the broccoli experience with Verdant’s innovative HarvestHold Fresh technology. By working alongside premier growers Ippolito International and Dole Fresh Vegetables, this collaboration enhances shelf life and freshness, delivering a consistently high-quality product that benefits the entire supply chain — from grower to consumer.

Indianapolis Fruit’s adoption of HarvestHold Fresh reinforces its dedication to delivering crisp, vibrant broccoli to its customers. This partnership introduces an advanced iceless solution that

Del Fresco Pure added organic seedless English cucumbers to its line of organic produce. These cucumbers offer a perfect blend of crispness and sweetness, making them a versatile addition to any meal.

Free from seeds and certified organic, they provide a healthy, convenient option for consumers seeking fresh produce without compromise.

"Our organic seedless English cucumbers are a testament to our dedication to producing exceptional greenhouse-grown vegetables," said Ray Mastronardi, vice president of sales at Del Fresco Pure. "We are committed to providing our customers with nutritious and

Lifeway Foods will showcase two new product lines at Natural Products Expo West 2025: innovative probiotic salad dressings and a new line of conventional whole milk kefir flavors. These additions complement the brand’s existing organic whole milk kefir line, offering consumers expanded ways to incorporate probiotics into their daily routines through Lifeway’s products.

Natural Products Expo West 2025 will take place from March 4-7 at the Anaheim Convention Center in Anaheim, CA. Attendees will have the opportunity to sample Lifeway’s recently launched Lactose-Free Flavor Fusions and Probiotic

Rocco Reds: The Chefs Tomato, the latest launch from greenhouse innovator Pure Flavor is off to a successful start coming out of its first crop. The new on-the-vine tomato, which stands out for its intensely bold red color, both inside and out, as well as a robust “classic tomato” flavor, launched late last year and is already driving strong results in its retail debut. 

The company has taken a strategic approach to innovation, diving deep to understand consumer trends and unmet needs within existing categories and segments. Rocco Reds was developed with the goal of transforming a segment