At Alexandra Farms, the company loves to celebrate love, and as long as it can find new ways to show it, there will always be a flower to go with it.

Valentine’s Day is a rather special occasion for florists, for evident reasons, and although it mainly celebrates the love between partners, it’s since been amplified to celebrate friendships and family as well. The many colors love can have and bring, in its many forms and relations, all are perfectly held within the beauty and diversity of a garden rose. 

For this special holiday, Alexandra Farms want to highlight a variety of floral design

HilverdaFlorist is looking back on a successful week at the IPM Essen 2024. At this event, HilverdaFlorist presented a diverse and vibrant range of both the Pot, Patio & Garden and Cut Flower assortment. Also, the recently presented tagline “Create. Share. Flourish.” blasted on the walls, as a basis for inspiring conversations.

HilverdaFlorist’s booth stood out as a visual spectacle, in line with the previously developed design late last year during the Trade Fair Aalsmeer and IFTF in Vijfhuizen. Once again, visitors could lose themselves in the dark pink themed stand full of surprising

FloraCraft, the world’s leading manufacturer and marketer of floral and craft foam, has unveiled two new products just in time for Valentine’s Day – FloraCheers! Bottle Bouquet Rings and Cup o’ Cheer Mug Plugs.

These new offerings are perfect for Valentine’s and Galentine’s Day designs and are both available in FloraCraft’s signature FloraFōM for silk flowers, Artesia WetFōM for fresh flowers and Desert DryFōM for dried flowers.

FloraCheers! Bottle Bouquet Rings provide the opportunity to create a floral arrangement around a bottle neck. Wine, Champagne and other decorative bottles can now

DeRuiter is proud to present its new rose variety called Pink X-Pression and Rio Roses is currently carrying the beautiful bloom as part of its garden roses collection.

The new Pink X-Pression Garden Rose boasts a medium pink hue with warm undertones. With a medium bloom size, delightful light scent, and long vase life, these blooms are amongst the favorites for brides and wedding planners around the world.

DeRuiter’s new X-Pression line has a variety of colors, openings and vase durations, making them ideal for any event or to add beauty to any part of the home.

The X-Pression line is

HBA recently attended MANTS, the Mid-Atlantic Nursery Trade Show, in Baltimore. Together with Aldershot Greenhouses, a well-known quality hydrangea grower of cuttings, pre-finished and finished products, the companies presented a display of various pot hydrangea plants.

New on show was a hydrangea variety that excels in early blooming. This new pot plant cultivar features double pink flowers, while the blue version showcases lilac-colored blooms. Notably, the robust branching structure adds to its appeal. This early-blooming variety will be available for the North American market in the near

For the 2024 gardening season, PanAmerican Seed and its popular brand of Beacon Impatiens will partner with the local chapter of the National Multiple Sclerosis Society to support fundraising efforts and help fight a disease that affects 2.8 million people worldwide. Now entering its fifth year, the disease-resistant Beacon series has already shined the light on several organizations by collaboratively building awareness and providing an annual charitable donation from a percentage of global seed sales. To date, donations from Beacon Impatiens has climbed over $290,000.

“Every day the