One of the most significant challenges for flower growers is keeping flowers fresh during long, dry transport periods. Addressing this critical issue, Chrysal launched Chrysal Transport Stickers, a cutting-edge post-harvest solution designed to easily maintain the quality of cut flowers during transport. 

Chrysal Transport Stickers are a ready-to-use, adhesive product that offers an effective solution for preserving the freshness of cut flowers during transportation. These stickers are specifically engineered to release its effective ingredients, safeguarding the flowers’ quality in transit

The Horticultural Trades Association (HTA) announced the appointment of Will Armitage as its new president, following the Annual General Meeting held at Horticulture: The Conference on Sept. 25. Will Armitage takes over from Alan Down, who successfully completed his term and now assumes the role of immediate past president. Jane Lawler has been named vice president.

In addition, two new directors are joining the HTA Board, Mark Pitman managing director of Wildlife World and Mike Burks managing director of The Gardens Group. Both bring a wealth of diverse experience and expertise that will

Real Local Florists Inc., through the efforts of Harold M. Hoogasian, have donated $20,000 to the American Floral Endowment to support and bolster future educational efforts. This significant contribution creates a lasting legacy for the Real Local Florists.

Real Local Florists – Formerly Florists for Change’s main goal was to improve the industry for traditional retail florists. Through a membership-based program, RLF was dedicated to improving the economics of local florists through cooperative efforts. They targeted these efforts through education, advertising and equitable trading among

As the leaves change color and the air gets cooler, it’s time for florists to prepare for the always-exciting fall season. Rio Roses explores five ways to prepare flower businesses so they can reap the rewards of a busy autumn.

1. Use Data to Plan for Fall

Understanding customers is critical to success. Customer data should be analyzed so businesses can make informed decisions about inventory and marketing strategies.

• Spot Trends Early: Look at what fall flowers and colors were popular last year to help choose what to stock this year.
• Personal Touch: Keep track of what each customer

Jamie Sutton, director of marketing and new business development at FloraCraft, was named to the 2024 Future Five class by the Chamber Alliance of Mason County. 

The accolade recognizes five professionals, ages 21-40, who are currently influencing the growth, prosperity and quality of life in Mason County and demonstrate the ability to positively impact the area in the future through professional accomplishments and community involvement.

“My career at FloraCraft has been an incredible opportunity, enabling me to grow as a leader, develop my professional skills and be pushed creatively,”

The Giant Co. recently hosted its annual Floral Seminar, bringing together more than 200 floral team members for a day of professional development centered around industry trends, best practices, and preparing for the upcoming holiday season. In addition, 12 team members were recognized as top performers from each region. 

“This annual seminar is a chance for our team to reset in advance of the busy holiday season, share ideas with each other, and learn what’s new in floral and how we can continue to be innovative in our offerings,” said Kevin Prill, category manager, floral, The Giant Co.