Sakata America Holding Co. Inc., a major subsidiary of Sakata Seed Corp., is proud to announce the grand opening of its new headquarters, the Sakata Woodland Innovation Center. This state-of-the-art facility, located on 219 acres of prime agricultural land in Yolo County, CA, marks a significant milestone in the company's commitment to advancing agricultural innovation and sustainability.

The Woodland Innovation Center will serve as the central hub for SAH's operations, consolidating the company's key functions into one expansive campus, including research and development, seed production

In a recent video by Flower Circus, tulip industry experts gathered to discuss the challenges facing the upcoming season. This recap highlights key points from the conversation, where specialists shared insights into the unusual weather conditions, market dynamics and future trends that are reshaping the tulip industry. The tulip sector, long a symbol of Dutch pride and a centerpiece of the global floral market, is now bracing for one of its most challenging seasons yet.

According to the experts, a combination of unusual weather patterns and market disruptions has significantly impacted the

burton + BURTON is excited to showcase its latest offerings for Valentine's Day, springtime and everyday celebrations at the IFPA Global Produce Show in booth No. B2915. Attendees can look forward to an array of products, including containers, ribbons, plush items and more.

For Valentine's Day, the company presents a variety of trends to suit every taste. A charming collection of conversation hearts boasts iridescent accents and vibrant colors, while the burgundy line features is complemented by gold accents on coordinating balloons, containers and ribbons. Highly anticipated in 2025 are

Sustainability is increasingly important across many industries and the floral sector is no exception. Responding to this shift, the American Floral Endowment has launched Sustainabloom, a program aimed at providing education and resources to support sustainable practices in the floral industry.

The floral industry is seeing a transformation with the launch of "That Flower Feeling," a nationwide marketing initiative led by CalFlowers. This campaign is designed to reshape how consumers view flowers—not just as luxury items but as essential to daily self-care routines. Spearheaded by Vanessa Leite, director of That Flower Feeling, the campaign focuses on increasing fresh flower consumption by promoting their emotional benefits.

In the floral industry, both retail and wholesale markets have seen shifts in demand, with customers increasingly seeking value-added services along with traditional products. This change, driven largely by economic pressures, is reshaping how businesses like Kendall Farms adapt and respond to market needs.

"We are seeing customers looking for added services outside of an item," said Cath McClintock, sales director for Kendall Farms. "We feel this is driven by economic factors pushing them to lower costs. While it’s a challenge at times, it also presents an opportunity for vendors to become