Over the past year, HilverdaFlorist has worked on the restyling of various brands within its Pot, Patio & Garden portfolio, including Salvia Salgoon. The first plants featuring this new branding are now available Ton Vreugdenhil.

Ton Vreugdenhil offers the varieties Lake Como, Lake Onega, Lake Flamingo and Lake Blueberry in pot size 19cm. This marks the second year that Vreugdenhil has been producing Salvia Salgoon, but now with printed pots that make the plants even more marketable.

Salvia Salgoon is known for its impressive garden performance, uniform growth habit, heat tolerance and well

Voeks Inc., a leading innovator in agricultural and horticultural irrigation and sustainable water technology growing solutions, proudly announces the appointment of Christopher Higgins, president and co-founder of Hort Americas and founder of Urban Ag News, as its new industry adviser. This strategic addition to the advisory team underscores Voeks Inc.’s commitment to accelerating innovation and fostering sustainable growth in the controlled environment agriculture sector.

With over two decades of experience in horticultural supply and greenhouse systems, Chris Higgins has been at the

Early this year, the Alexandra Farms human resources team held a reading initiative for the children of their farmworkers to encourage reading, creativity and critical thinking skills. Through this effort, the team hoped to play a role in making reading more engaging and accessible for children and families in the rural town of Gachancipá, where the farm is located.

The farm purchased 50 copies of the children’s book “Los Cuentos de la Tortuga Felicia” by J. Ospina. It’s a Colombian children’s book of short fables about equality, kindness and community in the animal world, all told through

Floriexpo, the premier B2B event for the floral industry, concluded its 2025 edition in Fort Lauderdale with record-breaking success, welcoming an unprecedented number of attendees to a significantly expanded show floor. 

The event, held from June 4-6 at the Broward County Convention Center, brought together a dynamic mix of floral industry professionals from around the globe for three days of bustling business, networking and education.

This year’s Floriexpo saw a significant surge in attendance, with a notable increase in high-volume buyers from major supermarkets, chain stores and online

Floriexpo 2025 brought together floral professionals from across the supply chain June 4-6 for three vibrant days of connection, education and innovation in Fort Lauderdale, FL. With a robust schedule of trend-forward sessions, hands-on product discovery and curated networking events, the show provided attendees with fresh insights into consumer behavior, design inspiration and business strategy. From the show floor buzz to dynamic sessions on topics like AI integration and cost-efficient merchandising, Floriexpo continues to position itself as a must-attend event for those looking to thrive

As the floriculture industry looks ahead to 2025, one thing is clear: consumer expectations are evolving—and the next wave of growth may come from places we haven’t fully explored. One of those places? Scent.

In a recent takeover episode of The Bloom Show, Dr. Melinda Knuth, assistant professor at NC State University and host of the Growing the Future podcast, offered a refreshing take on floriculture marketing. Rather than presenting a finished case study, she shared a research-driven hypothesis: could scent be a meaningful, untapped layer of the floral experience?

Drawing from horticulture