The calendars of florists and event professionals intensify with the arrival of summer. The peak wedding season marks a key time for nurseries, floral designers, landscapers, and distributors of floral art products, who find a significant increase in demand for their services and products during the warmer months of the year.

In recent years, there has been a clear trend toward a less seasonal adjustment in weddings—driven by post-pandemic organizational flexibility and an increasingly segmented market— good weather remains a determining factor when choosing a date. Summer and early fall

Desch Plantpak B.V., a leading manufacturer and innovator in sustainable horticultural solutions, announced a strategic restructuring of its operations, alongside a key leadership transition, to better position the company amid ongoing global industry challenges.

In recent years, the horticultural sector has weathered a perfect storm of disruptions—from the COVID-19 pandemic to the geopolitical conflict between Russia and Ukraine. These events have driven volatility in raw material costs and caused surging energy prices, creating unprecedented challenges across the supply chain.

To ensure

Frank P Matthew’s Prunus Sumaura Fugenzo Japanese Lantern has received the Best in Show at the Horticultural Trades Association New Plant Awards, sponsored by the Royal Horticultural Society, during this year’s HTA National Plant Show, taking place June 18 and 19 at the NAEC in Stoneleigh, Warwickshire. 

Prunus Sumaura Fugenzo Japanese Lantern clinched the top prize in the Trees category. This remarkable tree features fragrant cherry blossoms that attract bees. The Prunus ‘Fugenzo’ was first discovered in Suma-ura Park in Kobe, Japan, in 1990. The winning tree, while similar to the original

Details Flowers Software announced a new partnership with Floral Greens Farmers of Florida, representing some of the state’s finest foliage growers. This collaboration reflects a shared commitment to local connections, sustainable sourcing, and the people behind the floral products that bring designs to life.

Floral Greens Farmers of Florida was formed in the aftermath of Hurricane Matthew, which struck the eastern coast of Florida on Oct. 8, 2016. Though discussions about a cooperative had already begun, the storm’s devastating impact made unity and collaboration a necessity. Many of the

When it comes to summer bridal bouquets, nothing captures the romance and beauty of the season quite like David Austin Wedding Roses. Their signature ruffled petals, soft fragrance and timeless elegance make them the perfect choice for any wedding style. Alexandra Farms curated its favorite summer bridal bouquets, with everything from classic ivory, dreamy pastel palettes to bold pops of color. Ranging from modern and sculptural to artful and expressive, each of these bouquets is designed to inspire brides to choose an arrangement that complements their gown and captivates their guests.

Timel

Fleuroselect, the international organization for the ornamental plants industry, announced that the FleuroStar Award 2025-26 has been awarded to Digitalis purpurea Hanabee F1 White bred by Takii and commercialized in partnership with Florensis. 

Digitalis purpurea Hanabee F1 White from Takii / Florensis was competing against Ageratum houstonianum Monarch Magic from Florensis, Dahlia LaBella Maggiore Fun Elmo Ruffle from Beekenkamp Plants, Dianthus Hybrid It-Girl from Selecta one, Helianthus annuus Sunfinity Double Yellow from Syngenta Flowers, Pelargonium Grand Idols Glory Days Red Orange