“Floral sprays and dyes are in high demand worldwide, with different cultures using them in different manners,” said Denise Patterson, director of corporate marketing of Smithers-Oasis. The company acquired Design Master, a floral spray color brand, in May of this year. In this article, Patterson reflects on organizing an acquisition during a pandemic, the uses of floral sprays and dyes in different cultures, as well as using the Design Master products for education on preventing flower waste.

Different uses in different cultures
According to Patterson, the demand for floral spray

Two of the West Coast’s largest suppliers and manufacturers of Christmas floral products and PNW cut floral greens are now one.

The Hiawatha Corporation is a well-known and respected supplier in the Christmas greens industry and has been in business since 1938. The previous owner's Dick Pasalich and Larry Stevens of The Hiawatha Corporation have enjoyed an amazing partnership for the last 48 years and are excited to enjoy a well-deserved retirement.

“We are proud to have CFG & Jim Milgard as the new owner of The Hiawatha Corporation. It has been an exciting & rewarding 48 years as a supplier

Flowers are used to celebrate joyous, provide comfort, and brighten everyday life. American cut flower and foliage farmers work tirelessly to ensure that beautiful products are available all year long for consumers, designers, florists, and others to work with and enjoy. Certified American Grown (CAG), the voice of the domestic cut flower and foliage farm, is likewise working to ensure that farms here in the USA are recognized for their work, can increase their production and sales, and continue to operate in a sustainable manner for generations to come.

Certified American Grown was created

FloraLife, a division of Smithers-Oasis Company, and worldwide leader in providing solutions throughout the flower journey from propagation to presentation, is offering recyclable paper packaging for its FloraLife Crystal Clear and FloraLife Express Universal 300 flower food packets.

Offering recyclable packaging is another initiative that supports the goals identified in the company’s 2025 Sustainability Plan. The sustainability initiative is a long-term plan targeted for 2025 that implements the reduce, re-use, recycle and respect principles in five commitment areas: climate change, water

Facebook continues to be the undisputed champion of social media sites and one of the most powerful marketing tools out there, according to Rio Roses. It’s a great space to keep your customers informed, develop your brand identity, and broaden your reach.

But Facebook’s platform is constantly evolving — sometimes it seems like they add a new update every week! That’s why we wanted to make sure you know the top Facebook trends for 2021 and how to use them in your floral business. Here are seven of the most important Facebook trends this year:

Longer Captions on Posts
Gone are the days of

It has been quite the year and July continued with the same zest, according to New Bloom. Business has been better than a normal pre-pandemic July. There advanced bookings are up for future weeks and months to help ensure delivery — this seems to be a new trend and believe us it is very much welcomed.

Even this summer with all the heat waves and people starting to go on vacation and traveling we are seeing a strong summer which for sure will include August. Almost Everyone in all sectors of the industry is indicating they are outperforming 2019 numbers.The long-range forecast for business is