As we weather another season of economic unpredictability, nearly all industries are facing challenges in finding — and keeping — motivated, engaged employees. One approach to attracting and retaining talent is a corporate commitment to education and training, which is highly valued in an increasingly younger workforce. Almost 90 percent of workers under the age of 40 cite access to professional development critical to their decision to stay at a company.

 “Now is the time to think about the future,” said WF&FSA President Gabriel Becerra at June’s Floral Distribution Conference. If training

The United States Department of Agriculture recently announced it is making changes to the Coronavirus Food Assistance Program 2 (CFAP 2) — and for growers, it’s a new opportunity to leverage the maximum amount of aid they could be eligible for.

Last year, in a major win for the industry’s flower growers and the retailers, wholesalers and suppliers who depend on them, the U.S. Department of Agriculture made nursery crop and cut flower farms eligible for financial aid from CFAP. A direct result of a robust advocacy campaign led by the Society of American Florists and a coalition of other

Smithers-Oasis, a company in the floriculture and floral design industry, is launching a new floral design media - Oasis TerraBrick Floral Media. Made with plant-based, renewable, natural coir and a compostable binder, Oasis TerraBrick Floral Media has been certified OK compost HOME and OK compost INDUSTRIAL.

“Smithers-Oasis is extremely excited about this product,” said Robin Kilbride, president and CEO of Smithers-Oasis. “Our research team has been working on its development for years, and we believe Oasis TerraBrick Floral Media is the most impactful invention in the floral design space

In early August, floral industry professionals, including locals from San Diego and visitors from as far away as New Jersey, mixed and mingled with industry friends and peers at CalFlowers' Member Appreciation Event. Truly a good time was had by all.

Those who attended were fortunate to hear, in detail, about some of CalFlowers most important industry outreach programs.  J Schwanke, host of Life in Bloom on PBS, explained how his show places flowers in an incredibly positive and accessible light, and is broadcast into tens of millions of American homes.  Ramiro Penaherrera and Bernardo Beate

Unexpected disruptions in the supply chain can directly and indirectly cause additional logistics costs because of delayed delivery. Additionally, late deliveries can age products, annoy employees, and create dissatisfied consumers. Hear the true facts about transportation and how we can maneuver best in today’s world to protect our financial assets and keep customers satisfied.

You’ll hear it at The International Floriculture Expo webinar Are the Wheels Coming Off of Transportation.

Meet the Panelists!

Hernan Galindo is the vice president of business development at AIA. His role entails

Broekhof USA announced a new addition to its sales team. Joseph Anderson has been appointed sales manager for North America.

Anderson will be responsible for developing the sales strategies and operations for Broekhof’s key account channels in North America. He will be in charge of implementing and managing the sales activities, identifying new market opportunities and defining the actions required to bring a new dynamic to the existing team.

Anderson has extensive experience in sales management in the gift business industry. He started his career with Pacific Balloon Corp which supplied