The American Floral Endowment (AFE) has announced new customizable recruitment resources developed to help every industry segment’s local and national recruiting efforts. When used with the AFE Career Center, these templates provide floral industry members with everything they need to promote open positions and recruit broadly.

This library of ready-to-use documents includes job descriptions, job advertisements, checklists, guides for internship programs, career fair materials, and more… to support a faster avenue for connecting with, interviewing, and hiring local talent. 

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CalFlowers is launching a high-impact campaign on behalf of the broader floral industry, looking to help “More Americans enjoying more flowers more often.”The first two weeks of October, CalFlowers board members Jeanne Boes and Joost Bongaerts, along with Executive Director Steve Dionne, were on location in Warsaw, Poland, and Amsterdam, Netherlands to oversee the film and still photo production, as well as brand design and website development, for its new campaign.

There is agreement around the industry that the COVID-19 pandemic has dramatically changed the demand profile for fresh flowers

International Fresh Produce Association Co-CEO’s Cathy Burns and Tom Stenzel were joined by industry leaders to share updates about the new produce and floral association. During the briefing, IFPA Executive Committee member Dwight Ferguson shared that the Floral Marketing Alliance will launch with the new association in January 2022. 

“International Fresh Produce Association will be the association for the floral marketing community that has been growing since the 1970s,” said Ferguson, president and CEO of the California Agricultural Leadership Foundation. “In launching the Floral

Albin Hagstrom & Son, Inc. is excited to announce that they have officially started Christmas product production for the 2021 winter holiday season.

Every year, thousands of feet of Christmas garlands, and hundreds of wreaths and other decorative pieces, made with varieties of Magnolia, Cypress, Cedar and Pine, are handcrafted on their farm in Pierson, Florida and shipped from mid-October through the end of December, that bring Christmas cheer and delight to admirers everywhere during the holiday season.

This holiday season is looking merry and bright, as it has the potential to be one of

The Floral Marketing Fund (FMF) released the results from the first of three consumer preferences studies being completed in 2021, Increasing Demand and Satisfaction in the Floral Industry. The results come from two separate surveys conducted during the COVID-19 pandemic (one in July of 2020 and one in June of 2021) by researchers Dr. Benjamin L. Campbell, Dr. Julie H. Campbell, and Dr. Jessica A. Holt at the University of Georgia. The study was funded by the FMF, whose mission is to develop, support, and promote collaborative fundraising, research, and marketing efforts to increase flower

At New Bloom Solutions, we’re always looking to get you the latest insights into the industry so that you have the knowledge you need to succeed. In this article, we’re going to discuss the current trends in retail floristry. Since these change every year, keeping up with them is important to know where to focus your efforts to ensure your business blooms.

Floral E-Commerce

While it’s true that floral e-commerce isn’t just a trend and is here to stay, it’s important to point out exactly how much this has surged in popularity over the past couple of years. In part, this has been an effect of