Danziger is powering up the 2023 season by providing new ways for customers and partners to connect and learn. The company is announcing the Danziger Talks series, two TED Talk-style webinar events aimed at helping drive sales. Whether you are a young plant producer, grower, or retailer, these sessions will leave you with important information to energize your business and spark sales.

The first of the Danziger Talks events takes place December 1, 2021, at 13:00 EST. This webinar will feature three experts in indoor and outdoor design. These North American influencers and trend experts will

This Christmas will see a huge increase in online shopping. Yet, with eased social distancing rules, more people may want to get into the Christmas spirit by checking out some festive stores in person.

With so much attention on online marketing these days, it can be easy to forget that you also need to focus on your in-store marketing. To help you with this, here are eight tips to bring people into your shop and provide them excellent service, so they come back again and again:

1. Define Your Goals

Take the time now to work out precisely what you want to achieve from your in-store marketing

The U.S. has over 33,069 floral businesses and competition in the floral industry is becoming fiercer every single day. With so many businesses and varied market share, it’s integral for businesses to stand out and use every resource at their disposal.

Search Engine Optimization (SEO) is one such resource and allows wholesale florists to grow in visibility and rank higher in organic search results. Search engines like Google and Yahoo help wholesale florists gain visibility and thus, increase sales and overall revenue.

Be Found by Your Niche

As a wholesale florist, you need to be visible

Certified American Grown (CAG), the voice of American cut flower and foliage farmers is excited to announce a new membership category for potted plant farms. This expansion opportunity seeks to provide American farms selling into the vibrant domestic marketplace an opportunity to showcase pride in American grown and let consumers know they have a choice to support domestic farmers, families and communities.

The Certified American Grown seal has become a nationally recognized brand mark and is supported by retailers, florists, designers and farms throughout the country.  The ability for

For years, flower prices and sales were flat. Industry leaders wondered how they could convince consumers to buy flowers with as much regularity as milk and bread.

Then the pandemic changed everything. Consumers began to see flowers as a way to connect with loved ones and brighten their homes, and sales skyrocketed.

“At this point we don’t have to change [consumer] mentality, we just have to keep the mentality in place,” says Michelle Castellano Keeler, AAF, vice president at Mellano & Company and president of the Society of American Florists’ board of directors.

The way to do that

The Fernandez Family’s commitment to the floral industry continues into the next generation with the completion of the sale of Continental Flowers from Bill & Ofi Fernandez to their children, Tricia Gomez & Eric Fernandez.

Bill & Ofi worked for 47 years to build a wonderful business. Bill began Continental Flowers from behind his family’s flower shop in 1974 as the South American floral industry began to take shape – all while he was working towards completing his Bachelor’s degree. He foresaw the opportunity to build a small fledgling operation into a national distributor vertically