Details Flowers Software announces their new partnership with Smithers-Oasis. Effective Dec. 2021, this partnership will give Details members the ability to plan, utilize, and access products from the Details software platform with a Smithers-Oasis exclusive collection.

The collection includes a complete line of Smither-Oasis brand FloraLife Post-Harvest Care unique products encompassing everything from hydration to sanitization, along with the floral specific lines that Smithers-Oasis is known for. OASIS Floral Foam products are featured in a variety of forms and sizes to suit the needs of

Home gardening is a valuable skill that allows avid growers to produce their own plants and food. However, not everyone has a green thumb, and growing successful plants can be a challenge without assistance or practice. This is where the Yakima County Master Gardeners knew they could step in and make an impact on their local community.

The program, an extension of Washington State University, is a nonprofit organization based in Yakima County, WA. The group consists of avid gardeners, who are also trained volunteers, that help educate local growers and teach successful growing practices. To

2021 was a year of challenges in many shapes, sizes and forms. Several industries experienced unprecedented uncertainty concerning the future state of their businesses. The floral industry was no exception — taking an immense hit as many companies were forced to close their doors and others, the ones that survived announced massive layoffs. 

With weddings delayed, proms canceled and social gatherings drastically restricted — local florists’ regular orders were canceled back to back, resulting in massive product dumps and overall loss. Issues flooded retailers and spread across the whole

The poinsettia plant is a ubiquitous Christmas staple.

Every year, just after Thanksgiving, it emerges en masse at nurseries, big-box retailers, fundraisers, and holiday parties.

It’s one of the most popular plants in the world, with annual sales of ~90m units and a global retail impact of nearly $1B.

But behind the beautiful, blood-red bracts of the poinsettia, there’s a story rife with geopolitics, patent wars, a dethroned monopoly, and complex supply chains.

How did this Mexican shrub become America’s best-selling holiday plant?

To find out, The Hustle talked to poinsettia growers

Rising costs. Stalled supply chains. Labor woes.

Make sure Congress understands the impact of these challenges on your business. Join your peers at SAF’s 42nd annual Congressional Action Days March 28-29 in Washington, D.C. to tell your story to legislators.

Congressional Action Days is an opportunity for members of the floriculture industry to show Capitol Hill that our industry matters — and that we vote. During past Congressional Action Days SAF members successfully increased funding and expanded reach for the Floriculture Crops Summary, maintained funding levels for the Floriculture and

The White House is all decorated for the holidays, and this year, that’s, in part, because of the help of one Virginia florist.

Mark Frye, the owner of Creative Occasions in Vinton, got selected to help out. He heard about the yearly opportunity from a friend and took the initiative to reach out earlier in the year, learning the application wouldn't open until late fall. In October, he applied, and weeks later learned he would be coming to the White House for several days right after Thanksgiving.

He said he is about one of 150 who spent the weekend inside setting everything up. His group