It’s not only the holiday season, but it’s engagement season! Did you know that around 40% of engagements happen between November and February? With the holidays, the New Year and Valentine’s Day, the timing for “engagement season” makes sense. Why not begin a new chapter with your significant other while you’re surrounded by love, celebrations and happiness? So, CONGRATULATIONS if you are newly engaged! Cheers to you and yours as you embark on this new journey together.

As you get bombarded with questions like “When’s the date?” and you start to dig into the wedding planning phase, you’ll

Details Flowers Software announces their new partnership with Smithers-Oasis. Effective Dec. 2021, this partnership will give Details members the ability to plan, utilize, and access products from the Details software platform with a Smithers-Oasis exclusive collection.

The collection includes a complete line of Smither-Oasis brand FloraLife Post-Harvest Care unique products encompassing everything from hydration to sanitization, along with the floral specific lines that Smithers-Oasis is known for. OASIS Floral Foam products are featured in a variety of forms and sizes to suit the needs of

Home gardening is a valuable skill that allows avid growers to produce their own plants and food. However, not everyone has a green thumb, and growing successful plants can be a challenge without assistance or practice. This is where the Yakima County Master Gardeners knew they could step in and make an impact on their local community.

The program, an extension of Washington State University, is a nonprofit organization based in Yakima County, WA. The group consists of avid gardeners, who are also trained volunteers, that help educate local growers and teach successful growing practices. To

2021 was a year of challenges in many shapes, sizes and forms. Several industries experienced unprecedented uncertainty concerning the future state of their businesses. The floral industry was no exception — taking an immense hit as many companies were forced to close their doors and others, the ones that survived announced massive layoffs. 

With weddings delayed, proms canceled and social gatherings drastically restricted — local florists’ regular orders were canceled back to back, resulting in massive product dumps and overall loss. Issues flooded retailers and spread across the whole

The poinsettia plant is a ubiquitous Christmas staple.

Every year, just after Thanksgiving, it emerges en masse at nurseries, big-box retailers, fundraisers, and holiday parties.

It’s one of the most popular plants in the world, with annual sales of ~90m units and a global retail impact of nearly $1B.

But behind the beautiful, blood-red bracts of the poinsettia, there’s a story rife with geopolitics, patent wars, a dethroned monopoly, and complex supply chains.

How did this Mexican shrub become America’s best-selling holiday plant?

To find out, The Hustle talked to poinsettia growers

Rising costs. Stalled supply chains. Labor woes.

Make sure Congress understands the impact of these challenges on your business. Join your peers at SAF’s 42nd annual Congressional Action Days March 28-29 in Washington, D.C. to tell your story to legislators.

Congressional Action Days is an opportunity for members of the floriculture industry to show Capitol Hill that our industry matters — and that we vote. During past Congressional Action Days SAF members successfully increased funding and expanded reach for the Floriculture Crops Summary, maintained funding levels for the Floriculture and