Preparations for the 2022 California Spring Trials are underway as the premier breeder trade event is set to go from Wednesday, March 30 to Sunday, April 3. Entrance tickets can now be booked via www.2022cast.com.
 
The breeding companies participating in California Spring Trials gathered at the Cultivate show in Columbus, OH, last week to discuss the future of the event. Prior to the meeting, a survey was sent to CAST attendees from 2019 and 2021. Survey members were asked their preference on timing as well as the styles of displays, among other things.
 
More than half of the surveyed

Family-owned, Southern California-based Mellano & Co. is continuing a nearly 90-year tradition of providing and sourcing flowers for The Rose Parade. The third-generation floral company was started by Giovanni Mellano, an Italian immigrant flower farmer, in 1925. Mellano & Co. has since provided flowers in some shape or form to the Rose Parade for over eight decades. They will supply the flowers for 23 floats (nearly half of the parade’s entries) and police motorcycles either directly via their 400-acre San Diego County farm or its global network of floral vendors.
 
“This year’s theme of

Each year, select colors make the forefront and are named color trends of the year. These color trends can be seen across the spectrum from fashion, home decor, and floral. We have been waiting in anticipation and finally Pantone and Coloro have announced the color trends of 2022.

The color trends for 2022 are:

• Orchid Flower
• Olive Oil
• Butter
• Mango Sorbet
• Atlantic Blue
• Pantone’s Very Peri

In this blog we will go over each individual color, their meaning, and flowers that perfectly capture each individual shade that florists can incorporate into arrangements. 

Orchid Flower

One of

At its member appreciation event in August, CalFlowers provided to attendees its exciting, new marketing initiative. CalFlowers’ aspirational goal is “More Americans enjoying more flowers more often” and it is excited to launch this high-impact campaign on behalf of the broader floral industry.

The first two weeks of October, CalFlowers Board members Jeanne Boes and Joost Bongaerts, along with Executive Director Steve Dionne, were on location in Warsaw, Poland and Amsterdam, Netherlands to oversee the film and still photo production, as well as brand design and website development, for the

Green Circle Growers has donated 300 Fiddle Leaf Fig plants to home-bound senior citizens this holiday season through an organization called Enrichment Centers for Huron County, which provides programs and services designed to enrich the quality of life for seniors. The Oberlin-based greenhouse delivered these plants to the Enrichment Center on Monday, Dec. 20. The Enrichment Center will coordinate drop-off to individuals throughout the week prior to the holiday.

Enrichment Centers for Huron County provide numerous vital services to Huron County seniors. With two locations in Willard and

Have you started thinking about color and design combinations for the upcoming year? PANTONE has recently announced their color of the year for 2022: “PANTONE 17-3938 Very Peri, A New Pantone Color Whose Courageous Presence Encourages Personal Inventiveness And Creativity.”

This brand new shade is a vibrant, periwinkle blue mixed with violet red undertones. Very Peri reflects a world transformed during the past two years. It blends the dependability and steadiness of blue with the creative energy and excitement of red. In other words, Very Peri symbolizes energy and new opportunities as the