Mellano & Co. providing flowers for the Rose Parade
Mellano & Co. providing flowers for the Rose Parade
Family-owned, Southern California-based Mellano & Co. is continuing a nearly 90-year tradition of providing and sourcing flowers for The Rose Parade. The third-generation floral company was started by Giovanni Mellano, an Italian immigrant flower farmer, in 1925. Mellano & Co. has since provided flowers in some shape or form to the Rose Parade for over eight decades. They will supply the flowers for 23 floats (nearly half of the parade’s entries) and police motorcycles either directly via their 400-acre San Diego County farm or its global network of floral vendors.
“This year’s theme of